StudyBlue Adds Modern Twist to Teacher Appreciation with ‘Cards for Teachers’

Students invited to recognize educators with digital thank-you cards and free lattes
MADISON, Wis. (May 7, 2012)

In conjunction with Teacher Appreciation Week, mobile and digital study service StudyBlue helps students say “thanks a latte” to teachers with the Cards For Teachers annual recognition program. From May 7 through May 31, students are invited to visit the Cards For Teachers site and send digital thank-you messages to teachers and school staff who have made a difference in their lives. From those who are recognized, StudyBlue will randomly select 300 educators to receive a gift card for a free latte.

“Educators are busy – they don’t often pause to think of themselves and don’t get thanked enough for all the good work they do,” said Becky Splitt, CEO of StudyBlue. “The very best teachers motivate and encourage students to achieve their goals, and we hope this opportunity inspires those students to thank their teachers in return.”

By adding a social twist, a simple, one-click template and some free lattes, StudyBlue is encouraging students of all ages to stop for a minute and thank their teachers. “Once a student hits high school, or even as early as middle school, it’s no longer cool to thank a teacher,” said Splitt. “Our hope is to make it easy and fun for students to honor educators who have been a positive influence in their lives. And in turn recognize the best educators who don’t hear it enough, especially at the middle and high school levels.”

The Cards For Teachers program is open to everyone, including students, former students and parents. In addition, any teacher or school staff member may be recognized. With one click, a digital thank-you card is created and displayed on the Cards For Teachers virtual wall of thanks. The message is also emailed to the deserving educator with a digital badge they can display with pride on Pinterest and other social media outlets. “We hope this becomes a badge of honor,” said Splitt. StudyBlue will deliver a $5 coffee card to the 300 lucky teachers when the program concludes at the end of May.

Held during the second week of May, Teacher Appreciation Week is an opportunity to celebrate educators. May 8th marks Teacher Appreciation Day, when students and parents often thank their teachers with cards, small gifts and other tokens of gratitude.