Marketing Department
Virginia Polytechnic Institute and State University
- Materials (11)
- Classes (5)
- Professors (6)
- Textbooks (4)
Materials (11)
Materials
- ch. 82011-11-28
- ch. 202011-10-31
- new products2011-10-09
- ch. 14 2011-10-06
- november 3 notes2008-11-06
- october 27 notes2008-10-28
- company marketing strategy2008-10-09
- the right relationship2008-10-08
- ch. 6: designing the marketing channel2008-10-05
- ch.8: target markets and channel design strategy2008-10-03
- ch. 4: behavioral processes in marketing channels2008-09-30
Classes (5)
Classes
Professors (6)
Professors
- coupey (MKT 3104)
- hsu (MKT 3504)
- ince (MKT 4704)
- klein (MKT 3104)
- russell (MKT 3414)
- w. evans (MKT 4354)
Textbooks (4)
Textbooks