Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George Belch/Michael Belch
Textbook Materials (13)
- Media planning2013-05-12
- Lecture 42013-03-11
- Lecture 2 and 32013-03-11
- lecture 4 cases2013-03-11
- Lecture 12013-03-11
- chapters 13 to 192012-04-28
- chapter 1 to 6 MKG 3732012-04-18
- 1st exam 2011-07-12
- Untitled FlashcardsCreative Strategy: Implementation and Evaluation2011-06-29
- Chapter 11 Flashcards FINAL EXAM2011-06-29
- Media planning2011-06-29
- Creative Strategy2011-06-29
- Chapter 19 Flashcards2011-06-02