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Principles of Marketing (13th Edition)

Author: Philip Kotler/Gary Armstrong

Textbook Materials (261)

Chapter 1 2013-06-03
Chapter 3 Review2013-05-31
Mkt 300 final2013-05-30
Study Guide Exam #12013-05-29
Chapter 14 Key Terms2013-05-28
Midterm 22013-05-24
Chapter 1 2013-05-21
Ch. 82013-05-20
Midterm 22013-05-20
Marketing Exam 12013-05-20
Marketing Exam 12013-05-19
Chapter 102013-05-15
Chapter 72013-05-15
2013 Chapter 172013-05-14
Marketing Midterm 2013-05-12
Mkt 300 final2013-05-09
2013 Chapter 182013-05-07
2013 Chapter 172013-05-07
Chapter 192013-05-05
Final Exam2013-05-05
Chapter 1 2013-05-03
Ch. 07:�Customer-Driven Marketing Strategy: Creating Value for Target Customers2013-05-01
Marketing Exam 12013-04-29
MT 12013-04-25
Chapter 1 2013-04-21
Chapter 1 2013-04-16
Chapter 122013-04-15
Chapter 2 Review2013-04-15
Chapter 4--20132013-04-12
Chapter 1 2013-04-11
Chapter 102013-04-10
Chapter 52013-04-07
Chapter 1 2013-04-06
Chapter 1 2013-03-30
Chapter Nine2013-03-28
Chapter 2 Review2013-03-25
Chapter 2 Review2013-03-25
Study Guide Exam #12013-03-18
Chapter Nine2013-03-10
Chapter Eight2013-03-10
Midterm #12013-03-08
Chapter 15 Key Terms2013-03-04
Chapter 14 Key Terms2013-03-04
Chapter 12 Key Terms2013-03-04
Chapter 11 Key Terms2013-03-04
Chapter 10 Key Terms2013-03-04
Chapter 9 Key Terms2013-03-04
Chapter 8 Key Terms2013-03-04
Chapter 152013-03-03
Marketing Midterm 2013-03-01
Chapter 122013-02-28
Chapter 112013-02-28
Chapter 42013-02-22
Chapter 72013-02-22
Chapter 102013-02-21
Chapter 92013-02-16
Chapter 82013-02-15
Chapter 62013-02-14
Chapter 52013-02-13
Chapters 1&22013-02-13
MARKETING MOTHERFCKER2013-02-05
SP12T3: Ch. 13: Retailing and Wholesaling2012-06-12
SP12T3: Ch. 20: Sustainable Marketing Social Responsibility and Ethics2012-06-12
SP12T3: Ch. 19: The Global Marketplace2012-06-12
SP12T3: Class Questions - Ch. 202012-06-12
SP12T3: Class Questions - Ch. 192012-06-12
SP12T3: Class Questions - Ch. 182012-06-12
SP12T3: Class Questions - Ch. 162012-06-12
SP12T3: Class Questions - Ch. 152012-06-12
SP12T3: Class Questions - Ch. 142012-06-12
SP12T3: Class Questions - Ch. 132012-06-12
SP12T3: Ch. 18: Creating Competitive Advantage 2012-06-12
BA 390 Final2012-06-11
SP12T3: Ch. 17: Direct and Online Marketing: Building Direct Customer Relationships2012-06-11
SP12T3: Ch. 16: Personal Selling and Sales Promotion2012-06-11
SP12T3: Ch. 15: Advertising and Public Relations2012-06-11
SP12T3: Ch. 14: Communicating Customer Value: Integrated Marketing Communications Strategy2012-06-11
SP12T3: Quiz�questions: Ch. 16 & 17 & 182012-06-11
SP12T3: Quiz�questions: Ch. 15 & 162012-06-11
SP12T3: Quiz�questions: Ch. 14 & 152012-06-11
SP12T3: Quiz�questions: ch. 132012-06-11
SP12T3: Quiz questions: ch. 19 & 202012-06-11
SP12T3: quiz questions asked previous terms but not this term2012-06-11
Ch. 08:�Product, Services, and Brands: Building Customer Value2012-05-23
In Class Questions - Ch. 122012-05-22
In Class Questions - Ch. 112012-05-22
Ch. 09:�New-Product Development and Product Life-Cycle Strategies2012-05-22
Ch. 07:�Customer-Driven Marketing Strategy: Creating Value for Target Customers2012-05-22
In class�quiz�questions (Ch. 7-12)2012-05-21
Ch. 12:�Marketing Channels & Delivering Customer Value2012-05-21
Ch. 11:�Pricing Strategies2012-05-21
Ch. 10:�Understanding and Capturing Customer Value2012-05-21
Chapter 192012-05-07
Chapter 6 Review2012-04-26
Chapter 5 Review2012-04-26

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