Ch. 15
Psychology 1003 with Paulapederson at University of Minnesota - Duluth
About this deck
By: Dave Mathewson
Textbook:
Psychology: Themes and Variations, Briefer Edition (with Concept Charts)
Created: 2012-04-10
Size: 10 flashcards
Views: 14
Textbook:
Psychology: Themes and Variations, Briefer Edition (with Concept Charts)Created: 2012-04-10
Size: 10 flashcards
Views: 14
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Retailing
All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use
Role of Retailing
- Retailing is last stage in a channel of distribution
- Retailers create value
- Retailing offers outstanding career opportunities
7 Major types of Retail Operations
- Department stores
- Specialty Stores
- Supermarkets
- Drugstores
- Convenience Stores
- Discount Stores
- Restaurants
Categories of Discount Stores
- Full-line Discounters
- Specialty Discount stores
- Warehouse Clubs
- Off-price Discount Retailers
Non-store Retailing
- Automatic Vending
- Direct Retailing
- Direct Marketing
- Electronic Retailing
Franchisor
the originator of a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product
Franchisee
an individual or business that is granted the right to sell another party's product
Franchise
The right to operate a business or to sell a product
Franchising
a K between a franchisor and retail franchisee, allows 'ee to conduct business under an established name and according to a given pattern of business. ('ee pays initial fee + monthly % of sales for exclusive rights)
Atmosphere
The overall impression conveyed by a store's physical layout, decor, and surroundings
About this deck
By: Dave Mathewson
Textbook: Psychology: Themes and Variations, Briefer Edition (with Concept Charts)
Created: 2012-04-10
Size: 10 flashcards
Views: 14
Textbook:
Psychology: Themes and Variations, Briefer Edition (with Concept Charts)Created: 2012-04-10
Size: 10 flashcards
Views: 14
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy