ch.11
Management 3303 with Bell at Texas State University-San Marcos
About this deck
By: Brent Goldade
Created: 2011-03-22
Size: 25 flashcards
Views: 13
Created: 2011-03-22
Size: 25 flashcards
Views: 13
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy
Sign up (free) to study this.
Wholesaler
A firm that buys in larges quantities and then breaks these quantities down into somewhat smaller orders for other businesses is known as a(n)
Retailer
Rod’s Rods and Reels sells fishing gear to fishermen. This is an example of a(n)
Agent
Barney’s firm doesn’t take possession of goods, but represents various manufacturers and tries to sell their goods to other middlemen; Barney is a(n)
Documentary draft
Larry produced the necessary documents that allowed the _________________________ given him by his foreign customer to be exercised..
Manufacturer
Jane’s company makes telephone headsets; Jane’s company is a
Word of mouth
__________________________ is an informal advertising tool where one of your customers tells a friend about how great your firm is.
direct sales
Door-to-door sales, party sales and vending machines are forms of
direct mail
Mailing catalogs, brochures and other marketing materials to customers to solicit orders is called ________________________________.
mail orders
___________________________ are forms of direct marketing where the customer sees an advertisement and then mails (or e-mails) his or her order.
just in time inventory
A _________________________________ system is when a larger manufacturer moves in raw materials and moves through work-in-progress as it is needed.
microinventory
Jack purchased his materials and made his custom picture frames only as an order came in. Jack had a ___________________________ system.
telemarketing
_______________________________ is contact via the telephone for the purpose of selling a product.
Direct response advertising
An advertisement in a magazine, or newspaper that includes a phone number or Website for taking orders is called _____________________________.
guerilla marketing
The whole group of creative and inexpensive ways to reach your target marketing is called ____________________.
multi-channel marketing
Having a number of ways to contact your customer is known as ___________________________.
Fulfillment centers
_______________________ are companies that will warehouse your products and fill your customer’s orders.
E-tailer
A store that exists only in cyberspace is a(n)____________________
Born international
A firm that starts business with a Website from which customers can order is ______________________________.
direct exporting
If you sell goods abroad from your Website and fulfill orders yourself through direct mail, you are ________________________________.
indirect exporting
If you use middlemen to facilitate international orders, you are using _____________________________.
freight forwarders
A(n) ______________________ is a specialist that can handle export related activities for a small business.
contract manufacturer
Dewey had the idea but lacked the manufacturing equipment or expertise to make his product. He found another firm to make it for him. He used a(n) ________________________________.
Sheltered workshop
A(n) ________________________________ provides light manufacturing performed by handicapped or rehabilitating workers.
Traffic generator
A(n) ________________________________ is another business that attracts customers to the area around your business.
Letter of credit
A document issued by a bank that guarantees a buyer's payment for a specified period of time upon compliance with specified terms
About this deck
By: Brent Goldade
Created: 2011-03-22
Size: 25 flashcards
Views: 13
Created: 2011-03-22
Size: 25 flashcards
Views: 13
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy