Chapter 05
Business Administration 317 with Davis at University of Oregon
About this deck
By: Kevin Carrie
Textbook:
Principles of Marketing Third Custom Edition for the University of Oregon
Created: 2012-05-06
Size: 26 flashcards
Views: 11
Textbook:
Principles of Marketing Third Custom Edition for the University of OregonCreated: 2012-05-06
Size: 26 flashcards
Views: 11
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Consumer buyer behavior
the buying behavior of final consumers - individuals & households that buy goods and services for personal consumption
Consumer market
all the individuals and households that buy or acquire goods & services for personal consumption
Culture
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
Subculture
A group of ppl with shared value systems based on common life experiences and situations
Social class
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
Group
2+ people who interact to accomplish individual or mutual goals
Opinion leader
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
Online social networks
Online social communities- blogs, social networking web sites, or even virtual worlds, where people socialize or exchange info and opinions.
Lifestyle
a person's pattern of living as expressed in his/her activities, interests, and opinions
Motive (drive)
A need that is sufficiently pressing to direct the person to seek satisfaction of the need
Perception
the process by which people select, organize, and interpret info to form a meaningful picture of the world
Learning
changes in an individual's behavior arising from experience
Belief
a descriptive thought that a person holds about something
attitude
a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Complex buying behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
Dissonance-reducing buying behavior
Consumer buying behavior in situations characterized by high involvement, but few perceived differences among brands
Habitual buying behavior
Consumer buying behavior in situations characterized by low consumer involvement and few significantly perceived brand differences
Variety-seeking buying behavior
consumer buying behavior in situations characterized by low consumer involvement, but significant perceived brand differences
Need recognition
The first stage of the buyer decision process, in which the consumer recognizes a problem or need
Information search
The stage of the buyer decision process in which the consumer is aroused to search for more info; the consumer may simply have heightened attention or may go into an active info search
Alternative evaluation
The stage of the buyer decision process in which the consumer uses info to evaluate alternative brands in the choice set
Purchase decision
The buyer's decision about which brand to purchase
Postpurchase behavior
The stage of the buyer decision process in which consumers take further action after purchase based on the satisfaction/dissatisfaction with a purchase
Cognitive dissonance
buyer discomfort caused by postpurchase conflict
New product
A good/service/idea that is perceived by some potential customers as new
Adoption process
The mental process thru which an individual passes from first hearing about an innovation to final adoption
About this deck
By: Kevin Carrie
Textbook: Principles of Marketing Third Custom Edition for the University of Oregon
Created: 2012-05-06
Size: 26 flashcards
Views: 11
Textbook:
Principles of Marketing Third Custom Edition for the University of OregonCreated: 2012-05-06
Size: 26 flashcards
Views: 11
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
Naj