Chapter 12
Public Relations Pur300 with Gilmer at Florida State University
About this deck
By: Samantha Castellanos
Created: 2011-03-15
Size: 66 flashcards
Views: 10
Created: 2011-03-15
Size: 66 flashcards
Views: 10
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libel
printed falsehood, example of defamation
defamation
Any false statement about a person (or organization) that creates public hatred, contempt, ridicule or inflicts an injury on reputation
slander
statement that is false, example of defamation
1. print
2. broadcaster
3. electronic means
2. broadcaster
3. electronic means
Defamation Criteria: The false statement was communicated to others through (3)
identifiable
Defamation Criteria: The person or organization being talked about has to be ____
injury
Defamation Criteria: Actual ____ to reputation has to occur
malicious, negligent
Defamation Criteria: The person making the statement was ____ or ____
public official defamation, inaccurate, malice
New York Times vs. Sullivan (Police Chief of Montgomery) is an example of _____ because the article was _____ when talking about Sullivan. This represents ____.
public official defamation, investigated, negligence
Wally Butts vs Curtiss Publishing is an example of ____ because although the lines were crossed and the plays were discussed prior to the game, the story was not correctly, ____. An example of ____.
libel
____ is harder for public figures or corps to probe
products, services, controversy
Public figures engage in promotions offering ___ or ___ to public often in matters of public _____
media
Public figures have some degree of access to ____
familiar
Public figures are ____ to media
advertising
Corporations as public figures: engage in _____
controversy
Corporations as public figures: involved in public _____
media
Corporations as public figures: have access to ____
FTC. SEC
Avoiding libel suites in PR: write news releases according to ___ and ___ rules
opinion, opinions
Avoiding libel suites in PR: always say who's ___ it is when talking about ____
facts
Be sure opinion statements are accompanied by ____ upon which opinions are based
labeled
Be sure opinion statements are clearly ____
fair comment
The public can criticize with honest purpose and lack of malicious intent.
employee, employee
Pr pros must be sensitive to issue of privacy in ____ newsletters and media inquiries about ____
confirm, job, dates
When reporters inquire about an employee you can ____ employee works there, give title and ___ description, and give ___ that they began and terminated
personal, writing
As a safeguard, have employees submit a "______" in _____ to prove that employee said something
posing, filed, dated
Photo releases of employees can be implied by ___. They should be ____ and ___
copyright
Protection of creative work from moment it is fixed from unauthorized use
fixed
permanent/stable. Written down, etc
literary, musical, dramatic, pantomimes, choreographed, ideas
Copyright includes (5) works but does not include ___
permanent, tangible
Copyright is assumed when material is completed in some ___, ___ form
95
Corporation may get ___ years of protection in copyright
fair use
Part of the copyrighted article may be quoted directly, but the quoted material must be brief in relation to the length of the original work
1, 300
In fair use, only ___ paragraph from a 750 word article and __ words in a long article or book chapter may be used
quote marks
In fair use, if a passage is quoted verbatim, ______ must be used
advertising, promotions, permission
Fair use is used in _____ and ___ but they require ____
criticism
Articles under fair use can be copied for ____, comment or research
freelance/commercial
____/____ photographers retain ownership of their work
computer
______ manipulation of photos can violate copyright
ownership
Writers retain ____, not the purchaser
life, 70
Copyright protects original material for ___ of creator, plus ___ years
trademark
A word or symbol or slogan used singly or in combination, that identifies a product's origin.
capitalized, nouns, adjectives
Trademarks are always _____ and never used as ____. They are always used as ___ modifying nouns
phrase, tissues
Trademarks should be capitalized followed by a generic noun or ___ ( Kleenex ___)
possessive
Trademarks should not be used in the ____
verbs
Trademarks are never ____
R in a circle
Symbol of a registered trademark
TM
Symbol of an unregistered trademark
SM in a circle
Services mark
misappropriation of personality
A kind of trademark infringement. Using celebrity's pictures in publicity or advertising
Federal Trade Commission
FTC
FTC
has jurisdiction to determine that advertisements are not deceptive or misleading
Security & Exchange Commission
SEC
SEC
Monitors financial affairs of publicly traded companies and protects interests of stockholders
materiality
information that might positively or negatively affect price stocks
Federal Communications Commission
FCC
FCC
Licenses radio and TV stations
FCC, VNRs
The ___ ruled that broadcasters must disclose to viewers the origin of ___ produced by government or corporations when running material.
Federal Drug Administration
FDA
FDA
Oversees ads and promotions of prescription drugs and over-the-counter medicines
risks
The FDA must inform public of ___ of drugs
audit
Companies may ___ outgoing e-mail
internet
Companies must monitor employee's ___ use
employees
Bloggers must inform readers that they are ___ of the organization they are blogging about
commercial
_____ speech does not have the same 1st amendment protection as other forms of speech
slogans
Online, employees can't "wear" any ___
e-mail
Online, employees can have their ____ read
secrets, fired
Online, employees can't give away trade ___ and can be ___ for it
About this deck
By: Samantha Castellanos
Created: 2011-03-15
Size: 66 flashcards
Views: 10
Created: 2011-03-15
Size: 66 flashcards
Views: 10
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis
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