Chapter 13 key terms
Communication Arts 102 with Chakrabarti at Rutgers University - New Brunswick/Piscataway
About this deck
By: Sarah Sherman
Textbook:
Media and Culture: An Introduction to Mass Communication
Created: 2009-04-07
Size: 9 flashcards
Views: 54
Textbook:
Media and Culture: An Introduction to Mass CommunicationCreated: 2009-04-07
Size: 9 flashcards
Views: 54
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Monopoly
Occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally
Oligopoly
An economic situation in which just a few firms dominate an industry
Limited Competition
(monopolistic competition) characterizes a media market with many producers and sellers but only a few different label products withing a particular category
Direct Payment
A method that involves media products supported primarily by consumers, who pay directly for a book, CD, movie, Internet service provider, or cable TV subscription
Indirect payment
Involves media products supported primarily by advertisers, who pay for teh quantity or quality of audience members that a particular medium delivers
Economics of Scale
The practice of increasing production levels so as to reduce the overall cost per unit, should have driven down the price of a CD in the same way that the price of blank videotapes and move videos dropped in the 1980s
Synergy
The promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate and global companies lie Sony buying up pop culture to play on its various electronic products
Cultural Imperialism
The phenomenon of American media, fashion, and food dominating the global market and shaping the cultures and identities of other nations
About this deck
By: Sarah Sherman
Textbook: Media and Culture: An Introduction to Mass Communication
Created: 2009-04-07
Size: 9 flashcards
Views: 54
Textbook:
Media and Culture: An Introduction to Mass CommunicationCreated: 2009-04-07
Size: 9 flashcards
Views: 54
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
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