Chapter 13

Journalism 108 with Bucqueroux at Michigan State University

About this deck

By: sHAR gREG
Textbook:

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced
Created: 2010-12-09
Size: 49 flashcards
Views: 74

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Fill in the blank.. Congress ______________ the fines for broad casting indecent content. And the FCC _______ the interpretation of what indecent is

increase, and expand

why cant the government stop banning sexual content

because of the freedom of speech rights

______ is replacing_____ as the new prime media villain

internet is replacing tv

what are media effects

are changes in knowledge ,attitudes, or behaviors resulting in media content

scholars believe there are a cause and effect between

media use and human behavior

what are the four systematic methods for obtaining evidence of those impacts

content analysis, experiment,survey,ethnographic

Many social scientist begin with a theory based on _____ when describing media

law

when scientist theory do not support their hypothesis what do they do

theoretical paradigms

what are independent variables

are the cause or media effects

what are dependent variables

are the consequences or effects of media ex poser

who is paul lazarsfeld

pioneers in communication research that pointed out a difference among administrative and criticize research

what is content analysis

detail profile of media that identify trends in content overtime

t or f can content anyalises can be used to draw conclusions about the effects of media because the audience preciveves media and a different light

false they cannot

___________ take care of counting the acts of another type of content analysis

quantitative

_______________ examines how the acts should be regarded

qualitative

T or F only one and twenty programs had anti-violence

true

Experimental researchers

they study media effect under carefully controlled conditions

In research studies who do scientist use too test (unrepresentative)

college students, and children

define generalization

is the degree to which research procedure and samples may generalize yo the real world example

validity

is the degree to which we are measuring what we intend to measure

Survey studies

make generalizations about a population of ppl by addressing question to sample of that populations

according to huessmann who show more sign after watching violent media girls or boys

girls

Define Ethnography

is a naturalistic way of looking at the impacts of communications media

_______________ looks at cultures in a holistic way

Ethnography

__________________ capture ppl in their on words

focus groups

What cant focus groups answer

offer a comprehensive answer to every question

define uses of gratification

is the theory that is based on the active audience .. and are actively used to assist are needs

what satisfactions does ppl get from using the internet/face book. twitter

interpersonal needs

what is the correlation between gratification theory

things we seek and things we seek by the media

_____________argues that media and audience work together to define culture

cultural studies

what is social leaning theory

explains media effects in terms if imitating behavior seen in media

____________ influence your media behavior

self-efficacy

The bullet model shows

direct effect in mass media

multi-step flow

ppl r influence by media by opinions and personal influence

T or F The opinion are influence by more elite ppl then everyday ppl

True

T or F ppl DONT away to make their point or see their views and anything by distorting with selective content

false, they do

What is selctive retention

means that ppl memories are also distored month later , ppl will remeber theat theuy won debates, be

klapper concluded limited effects was true. What is limited effects?

holds that the effect of the mass media on indivusal are sight

T or F viewers do not imitate what they see on tv through observational learning

False

Tor F viewers are likelt to overestimate their own chances of being victisms of criminal crimes

true according to cultivate theory

define cultivate theory

agues that mass media exposer cultivates a view of the worls that is consitent with mediated reality

Define Priming

social learning theory. Describe as things that are previosly learned violent behavior that are triggered by emotiona, or media exposer

Crtical theory studies of media focus less on _____ ans more on large scale cultural impacts

media

sex in the media erupted in 1920 because..

of hollywood scandle

T or False Sex offender likely to ,consume pronography before engaging in sex

True

Who normally suffer from computer skills

women with low mathmatics

Proscocail

are those that a society value and ecorages - postive things

Information Campaigns

use techniques of advertisng in attempt to convince pl to adopt proscoical behaviors

About this deck

By: sHAR gREG
Textbook:

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced
Created: 2010-12-09
Size: 49 flashcards
Views: 74

About StudyBlue

“I have used this website for three exams, and I see a huge difference in my test results.”
Naj