Chapter 13
Public Relations Pur300 with Gilmer at Florida State University
About this deck
By: Samantha Castellanos
Created: 2011-03-15
Size: 38 flashcards
Views: 9
Created: 2011-03-15
Size: 38 flashcards
Views: 9
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1960s, government, academic
The internet was created in the ___ for world-wide communication as a ____ and ___ tool
1990s
The internet came into widespread use in the ___
fiber-optic cable
Strands of glass thinner than human hairs, increases speed and volume of transmissions
digital transmission
breaks sounds and pictures into electronic codes. Reconstructed when they reach destination
wireless transmission
computers and mobile data connected by short-range, high-speed connections
without, gatekeepers
Technologies allow direct access to key publics ____ having to go through ____
interactive, vital
____ is allowing two-way communication, ____ vital to PR
digital divide
The gap between those who have an abundance of information technology and those who don't
media sphere
blogosphere
blogosphere
Two spheres of influence
media sphere
Traditional medal and traditional widespread targets
blogosphere
Web 2.0 media and methods (from media profiling to distribution)
1. widespread broadband
2. cheap/free easy to use publishing tools
3. new distribution channels
4. mobile devices
5. new advertising paradigms
2. cheap/free easy to use publishing tools
3. new distribution channels
4. mobile devices
5. new advertising paradigms
The blogosphere (5)
educated, youthful, affluent
The largest internet target group is well-____, ____, and ___
60, 53
The largest internet target group is ___% males and ___% ages 16-34
1. individual messages
2. news releases
3. photos
4. pitch letters to media
5. dispatch and receipt of copy
2. news releases
3. photos
4. pitch letters to media
5. dispatch and receipt of copy
Reasons why e-mail is useful in PR (5)
organizations, publicize
WOrld wide website tell what ___ do and ___ projects
blogs
regular, updated diary, allows for give and take
moblog
use smart phones to post and receive
vlog
video log that posts videos
pull concept
web represent _____ by pulling information
push concept
traditional media represents ____ because theres no interactivity
webcasts
used for employee training, briefing for analysts and news conferences
pitch, questions, webcasts
PR uses websites to ____ and respond to stories, answer ____, and use ____
reach
The ____ of the internet is local, regional, or worldwide
uncontrolled
Content on the internet is virtually ____
1998
Blogs became mainstream media in ____
employee
_____ blogs are usefull for companies when it comes to providing internal feedback and new ideas
third party blogs
Companies must monitor and respond to ______
500 million
Facebook has _____ users
1. Gaining consumer insights
2. building brand awareness
3. creating customer loyalty
2. building brand awareness
3. creating customer loyalty
PR practitioners make use of sites that are used to make "friends" through (3)
satellite transmissions
text messages and pictures can be flashed worldwide in seconds
micro blogging
Twitter
consumer
Companies must use blogs and other social media components to listen to the ___
social media
Used by companies to gather valuable info about the views of their consumers
websites
Organizations tell users what they do thorugh ____
projects, policies, media
Organizations publicize ___, advocate ____ and perform ___ relations through websites
Search Engine Optimization
SEO
SEO
Integrating key words, phrases and embedded link to increase finability for internet searches
About this deck
By: Samantha Castellanos
Created: 2011-03-15
Size: 38 flashcards
Views: 9
Created: 2011-03-15
Size: 38 flashcards
Views: 9
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis
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