chapter 14
Business Administration 341 with Simon at University of Nebraska - Lincoln
About this deck
By: Nikki Jacobsen
Created: 2010-12-12
Size: 19 flashcards
Views: 8
Created: 2010-12-12
Size: 19 flashcards
Views: 8
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direct marketing
direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
customer database
an organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data
direct mail marketing
direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular address
catalog marketing
direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online
telephone marketing
using the telephone to sell directly to customers
direct response television marketing
direct marketing via television, including direct response television advertising (or infomercials) and home shopping channels)
online marketing
company efforts to market products and services and build customer relationships over the internet
internet
a vast public web of computer networks that connects users of all typers all around the world to each other and to an amazingly large "information repository"
click-only companies
the so called dot-coms, which operate only online without brick and mortar market presence
click and mortar companies
traditional brick and mortar companies that have added online marketing to ther operations
business to consumer B2C online marketing
selling goods and services online to final consumers
business to business B2B online marketing
using B2B web sites, email, online product catalogs, online trading networks, and other online resources to reach new business customers, serve current customrs more effectively, and obtain buying efficiencies and better prices
consumer to consumer C2C online marketing
online exchanges of goods and information between final consumers
consumer to business C2B online marketing
online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms
marketing web site
a website that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome
online advertising
advertising that appears while consumers are surfing the web, including display ads, search-related ads, onlineclassified, and other forms
viral marketing
the internet version of word of mouth marketing-web siets, videos, email messages, or other marketing events that are so infectios that customers will want to pass them along to friends
online social networks
online social communities, blogs, social networking websites or even virtual worlds-where people socialize or exchange information and opinions
spam
unsolicited, unwanted commercial email messages
About this deck
By: Nikki Jacobsen
Created: 2010-12-12
Size: 19 flashcards
Views: 8
Created: 2010-12-12
Size: 19 flashcards
Views: 8
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy