Chapter 16

Marketing 650 with Paul at Ohio State University - All Campuses

About this deck

By: Rebekah Pittman
Textbook:

Marketing
Marketing - Real People, Real Choices (Custom edition for Ohio State University)
Created: 2011-05-22
Size: 26 flashcards
Views: 31

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retailing

the set of business activities that add value to products and services sold to consumers for their personal or family use

factors for establishing a relationsip with retailers

choosing retail partners
identifying types of retailers
facilitating retail strategy
managing a multichannel strategy

multichannel strategy

retailers and some manufactorers sell in more than one channel (e.g., store, catalog, and internet)

conventional supermarket

a self service food store offering groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise

limited assortment supermarkets/ extreme value food retailers

supermarkets that only carry about 2,000 stock keeping units

supercenters

large stores that combine a supermarket with a ful-lne discount store

warehouse clubs

large retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses

convenience stores

provide a limited variety and assortment of merchandise at a convenient location with a speedy check out

department stores

retailers that carry a broad variety and deep assortment, offer consumers services, and organize their stores into distinct departments for displaying merchandise

full-line discount stores

retailers that offer a broad variety of merchandise, limited service, and low prices

specialty stores

concentrate on a limited number of complementary merchandise categories and provide a high level of service in relatively small stores

drugstores

specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise

category specialists/ big box retailers/ category killers

discount stores that offer a narrow but keep assortment of merchandise

home improvement center

a category specialist offering equipment and material used by do-it-yourselfers and contractors to make home improvements

extreme value retailers

small, full-line discount stores that offer a limited merchandise assortment at very low prices

-ex) Family Dollar, Dollar General

off-price retailers/ close-out retailers

offer an inconsistant assortment of brand name merchndise at low prices

-ex) TJMaxx, Marshalls

irregulars

merchandise that has minor mistakes in construction

outlet stores

off-price retailers owned by manufacturers or department or specialty store chains

cooperative (co-op) advertising

an agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs

factory outlets

outlet stores owned by manufacturers

share of wallet

the percentage of the customer's purchases made from that particular retailer

virtual communities

networks of people who seek information, products, and services and communicate with one another about specific issues

social shoppers

consumers who seek emotional connections through shopping

a small computer program that provides identifying information installed on your hard drive

conversion rates

the percentage of consumers who buy the product aftger viewing it

multichannel retailers

retailers that use some combination of stores, catalogs, and the internet to sell merchandise

About this deck

By: Rebekah Pittman
Textbook:

Marketing
Marketing - Real People, Real Choices (Custom edition for Ohio State University)
Created: 2011-05-22
Size: 26 flashcards
Views: 31

About StudyBlue

“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis