Chapter 5 Key Terms
Management And Marketing 300 with Noah at University of Wisconsin - Madison
About this deck
By: Gabe Drury
Textbook:
Principles of Marketing (13th Edition)
Created: 2011-10-23
Size: 28 flashcards
Views: 13
Textbook:
Principles of Marketing (13th Edition)Created: 2011-10-23
Size: 28 flashcards
Views: 13
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Consumer buying behavior
the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption
consumer market
all the individuals and households who buy or acquire goods and services for personal consumption
culture
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
subculture
a group of people with shared value systems based on common life experiences and situations
social class
relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
group
two or more people who interact to accomplish individual or mutual goals
opinion leader
person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on otherso
online social networks
online social communities - blogs, social networking Web sites, or even virtual worlds - where people socialize or exchange information and opinions
lifestyle
a person's pattern of living as expressed in his or her activities, interests, and opinions
personality
the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment
brand personality
the specific mix of human traits that may be attributed to a particular brand
motive (drive)
a need that is sufficiently pressing to direct the person to seek satisfaction of the need
perception
the process by which people select, organize, and interpret information to form a meaningful picture of the world
learning
changes in an individual's behavior arising from experience
belief
a descriptive though that a person holds about something
attitude
a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
complex buying behavior
consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
dissonance-reduced buying behavior
consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
habitual buying behavior
consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences
variety-seeking buying behavior
consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
need recognition
the first stage of the buyer decision process, in which the consumer recognizes a problem or need
information search
the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search
alternative evaluation
the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
purchase decision
the buyer's decision about which brand to purchase
postpurchase behavior
the stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction
cognitive dissonance
buyer discomfort caused by postpurchase conflict
new product
a good, service or idea that is perceived by some potential customers as new
adoption process
the mental process through which an individual passes from first hearing about an innovation to final adoption
About this deck
By: Gabe Drury
Textbook: Principles of Marketing (13th Edition)
Created: 2011-10-23
Size: 28 flashcards
Views: 13
Textbook:
Principles of Marketing (13th Edition)Created: 2011-10-23
Size: 28 flashcards
Views: 13
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
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