Chapter 7 Vocab
Marketing 340 with Cross at Iowa State University
About this deck
By: Anonymous
Textbook:
Marketing: An Introduction and MyMarketingLab Package (9th Edition)
Created: 2010-03-04
Size: 24 flashcards
Views: 17
Textbook:
Marketing: An Introduction and MyMarketingLab Package (9th Edition)Created: 2010-03-04
Size: 24 flashcards
Views: 17
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Product
Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need
Service
An activity or benefit one party can offer to another that is essentially intangible and doesn't result in the ownership of anything
Consumer Product
Product bought by the final consumer for personal consumption
Convenience Product
Consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort.
Shopping Product
Consumer product that the customers, in the process of selection and purchase, characteristically compare on such bases as suitability, quality, price and style
Unsought Product
Consumer product that the consumer doesn't know about or knows about buy doesnt normally think about buying
Industrial Product
Product bought by individuals and organizations for further processing or use in conducting a business
Social Marketing
The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society
Product Quality
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs
Packaging
The activities of designing and producing the container or wrapper for a product
Product Line
A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges
Product Mix (or Product Portfolio)
The set of all product lines and items that a particular seller offers for sale
Brand Equity
The positive differential effect that knowing the brand name has on customer response to the product or service
Store Brand (or Private Brand)
A brand created and owned by a reseller of a product or service
Co-branding
The practice of using the established brand names of two different companies on the same product
Line Extension
Extending an existing brand name to new forms, colors, sizes, ingredients or flavors of an existing product category
Brand Extension
Extending an existing brand name to new product categories
Service Intangibilty
A major characteristic of services--they cnat be seen, tasted, felt, heard or smelled before they are bought
Service Inseperabilty
A major characteristic of services--their quality may vary greatly, depending on who provides them and when, where and how
Service Variability
A major characteristic of services--their quality may vary greatly, depending on who provides them and when, where and how.
Service Perishability
A major characteristic of services--they cannot be stored for later sale or use
Service-profit chain
The chain that links service firm profits with employee and customer satisfaction
Internal Marketing
Orienting and motivating customer-contact employees and the supporting service people to work as a team to provide customer satisfaction
Interactive Marketing
Training service employees in the fine art of interacting with customers to satisfy their needs
About this deck
By: Anonymous
Textbook: Marketing: An Introduction and MyMarketingLab Package (9th Edition)
Created: 2010-03-04
Size: 24 flashcards
Views: 17
Textbook:
Marketing: An Introduction and MyMarketingLab Package (9th Edition)Created: 2010-03-04
Size: 24 flashcards
Views: 17
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy