Chapter 8: Television (Terms)

Journalism And Mass Communication 1303 with Darden at Baylor University

About this deck

By: Tyler Jones
Textbook:

Media Now: Understanding Media, Culture, and Technology
Created: 2012-03-11
Size: 19 flashcards
Views: 54

About StudyBlue

STUDYBLUE makes things that make you better at school. Things like online flashcards with photos and audio. Things like personalized quizzes and friendly reminders about when (and what) to study next. Think of it as a digital backpack™: access to all of your study materials online and on your phone. STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.

“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy

Sign up (free) to study this.

VHF

the very high frequency television band, channels 2 to 13

UHF

stands for ultra-high frequency, channels 14 to 69

ratings

measure the proportion of television households that watch a specific show, or how many people are listening to a radio station

cost per thousand

how much a commercial costs in relation to the number of viewers that see it, in thousands

syndication

rental or licensing of media products

first-run syndication

for original productions made specifically for the syndication market

cable television

transmits television programs via coaxial cable or fiber

must carry

the policy that requires cable companies to carry local broadcast signals

pay tv

charges cable customers an extra monthly fee to receive a specific channel

basic cable

the lowest level of cable service that includes local broadcast stations

multiple system operators (MSOs)

cable companies that operate systems in two or more communities

direct broadcasting satellite (DBS)

a television or radio satellite service that transmits television signals from satellites to compact home receivers

Affiliate fees

monthly per-subscriber fees that cable programming services charge local cable operators

HDTV

digital television that provides a wider and clearer picture

internet television

a television program viewed over the internet

underwriting

corporate financial support of public television programs in return for a mention of the donor on the air

local origination

means created within the community by the cable operator

community access

means created by community residents without the involvement of the cable operator

horizontal integration

the concentration of ownership by acquiring companies that are all in the same business

About this deck

By: Tyler Jones
Textbook:

Media Now: Understanding Media, Culture, and Technology
Created: 2012-03-11
Size: 19 flashcards
Views: 54

About StudyBlue

“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy