Communication Theory Final
Communication Arts 200 with Gibbs at Rutgers University - New Brunswick/Piscataway
About this deck
By: Daniel Burzichelli
Textbook:
Introducing Communication Theory: Analysis and Application
Created: 2011-04-13
Size: 53 flashcards
Views: 112
Textbook:
Introducing Communication Theory: Analysis and ApplicationCreated: 2011-04-13
Size: 53 flashcards
Views: 112
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Rhetoric
the avaliable means of persuasion
Who is credited with drawing attention to public speaking?
Aristotle
Which are the 3 books in the Rhetoric series?
Speaker
Audience
Speech
Who are the Sophists?
teachers of public speaking
What are the Rhetoric Traditions?
Citizens hired sophists to understand principles of persuasion
Sophists created public speaking handbooks
What were some of the reasons Aristotle criticized the Sophists?
>too much focus on the judicial system
>lack of attention to logic
What are the 2 assumptions of The Rhetoric
> effective public speakers must consider their audience
> effective public speakers utilize these proofs in their presentation
Effective public speakers must consider their audience.......
>communication is a transactional process
>the audience is a group of individuals
>audience analysis
>the audience determines the speech's end and object
Effective public speakers utilize these proofs in their presentations......
Logos (logics)
Ethos (ethics/credibility)
Pathos (emotions)
Syllogisms
a set of propositions that are related to one another and draw a conclusions to one another and draw a conclusion from the major and minor premise
>deductive argument - there is a logical conclusion followed
Enthymeme
a incomplete syllogism based on probability, signs (reasons), and examples
>leaves room for the audience to fill in the blanks
Types of Rhetoric
forensic
epideictic
deliberative
Forensic Rhetoric
Judicial; proving innocence
takes place in the past
Epideictic Rhetoric
Ceremonial; speeches for communication
takes place in the present
Deliberative Rhetoric
political; what should or should not be done, should we go to war or not?
takes place in the future
What are the Canons of Rhetoric?
Invention
Arrangement
Style
Delivery
Memory
Canon: Invention
Arguments Used
What kind of argument are you constructing
Canon: Arrangement
Organization of Speech
How are you putting your speech together (beginning, middle, end), flow, introduction that catches the audience
Canon: Style
Use of Language in Speech
What type of language is used?
Canon: Delivery
Presentation of Speech
How is the speech delivered, relies a lot on nonverbal comm.
Canon: Memory
Memorization of speed
Assumptions of Dramatism
Humans are symbol-using animals
Language and Symbols form a critically important system for humans
Humans are choice makers (agency)
Humans are symbol-using animals......
Dramatism Assumption
language is the most important symbol
Language and symbols form a critically important system for humans
Dramatism Assumption
Language shapes how we view the worldLanguage actively creates our reality
Leads us to see things in different ways
Saphir-Worf Hypothesis
Humans are choice Makers (agency)....
Dramatism Assumption
How to use language in different ways
Who is the theorist associated with Dramatism
Burke
Dramatism as New Rhetoric
Burke's "new" Rhetoric supplements the traditional approach
Old Rhetoric - persuasion
New Rhetoric - Identification
Identification and Substance in Dramatism
All things have substance (general substance of something)
Overlap of substance leads to identification
>having common ground with someone
>the more different you feel towards a person, the more divisions you have
Rhetoric is needed to bridge division
Consubstantiation - Rhetorical appeals to increase identification
>the process of bridging differenced
Cycle of Guilt and Redemption
1) Order or Hierarchy
2) The Negative
3) Victim-age
4) Redemption
Cycle of G & R: 1 - Order Hierarchy
language
>tends to prioritize things
feelings of guild
>if we are privileged, if we are poor - feels some type of guilt
Cycle of G & R: 2 - The Negative
the idea of what something is not
Cycle of G & R: 3 - Victimage
Mortification - blaming our selves
Scapegoating - blaming others
Cycle of G & R: 4 - Redemption
rejecting the old order and returning to a new order when the guilt is purged
What makes up the Burke's Pentad
Act
Agent
Agency
Purpose
Scene
Attitude (added later)
Burke's Pentad: Act
what is happening
Burke's Pentad: Agent
person preforming the act
Burke's Pentad: Agency
means use to perform the act
Burke's Pentad: Purpose
Goal for the act along with motives
Burke's Pentad: Scene
context surrounding the act
Burke's Pentad: Attitude
how does the agent position himself to others
What is a Dramatistic Ratios
proportions of one pentad element relative to another element
What is the method for finding Dramatistic Ratios?
>identify all elements of pentad
>isolate tow parts of the pentad and compare to each other to come up with a ratio
>analyze which element is dominant
Who is the theorist associated with Narrative Paradigm?
Fisher
What is an overview for Narrative Paradigm? (3)
>Humans are storytelling animals
>Narrative logic is preferred to traditional logic
>People judge the credibility of speakers based on the coherence (does it make sense) and fidelity ( does it ring to to your own experiences) of their stories
What are the assumptions for Narrative Paradigm? (5)
>Humans are storytellers
>decision making and communication are based on "good reasons"
>Good reasons are determined by matters of history, biography, culture, and character
>Rationality is based in peoples awareness of how internally consistent and truthful to live experience stories appear
>the world is experienced by people as a set of stories from which to choose among. as we choose, we live life in a process of continual re-creation.
What are the assumptions for Rational World Paradigm
>Humans are rationals being
>decision making is based on arguments
>argument adhere to specific criteria for soundness and logic
>rationality is based in the quality of knowledge and formal reasoning processes
>the world can be reduced to a series of logical relationships that are uncovered through reasoning
Key Concepts: Coherence
Does it make sense
1. Structural Coherence
2. Material Coherence
3. Characterological Coherence
Structural Coherence
>the flow of the story
> beginning, middle, end
Material Coherence
>How does the story compared with the other related stories
>More believable if all the account are similar
Characterological Coherence
>are the characters in the story believable
>is it consistent with what you know about the character
Key Concept: Fidelity
Does it make sense given your values
Logic of good reasoning
Key Concept: Narrative Rationality
if we believe the story or not
About this deck
By: Daniel Burzichelli
Textbook: Introducing Communication Theory: Analysis and Application
Created: 2011-04-13
Size: 53 flashcards
Views: 112
Textbook:
Introducing Communication Theory: Analysis and ApplicationCreated: 2011-04-13
Size: 53 flashcards
Views: 112
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
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