A product might satisfy a want or a need.
__________ __________ sometimes have negative interest and require aggressive advertising.
A/an ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
Branding involves __________ and ___________ brands.
Store brands are also known as private brands. Manufacturer's brands known as national brands.
Which type of brand development decisions consists of a new brand name in an existing product category?
New Product Development is expensive and very risky.
70% to 90% of new consumer products fail within 12 months.
The PLC concepts can also be applied to ________, __________, and __________.
Define the broad definition of price.
The nature of the market and demand, competition, and other environmental factors make up the ___________ factors affecting price decisions.
Marketing objectives, marketing mix, costs, and organizational considerations make up the ___________ factors affecting price decisions.
1. Products quality and image must support its higher price.
2. Costs can't be so high that they cancel the advantage of charging more.
3. Competitors should not be able to enter market easily and undercut price.
1. Market is highly price sensitive so a low price produces more growth.
2. Production/Distribution costs must fall as sales volume increases.
3. Competition must be kept out of the market or the effects will be only temporary.
Combining several products and offering the bundle at a reduced price is known as _________-__________.
The purpose of marketing intermediaries is to match _________ from from producers to __________ of consumers.
What is the equation that determines the number of contacts without a distributor?
M x C
Where M is the number of manufacturers and C is the number of Contact.
M + C
Where M is the number of manufacturers and C is the number of Contacts.
1. Product availability
3. Customer Service
4. Market Information
New products, old products, and inventory relationships incentives to encourage _________ ___________.
___________ ___________ will begin selling new cars and truck on _________ in an attempt to regain market share in the U.S.