The distinction between large retailers and wholesalers is blurry.
Nonstore Retailing is becoming more popular.
List the five components of the Marketing Communications Mix.
2. Sales Promotion
3. Public Relations
4. Personal Selling
5. Direct Marketing
Advertising objectives are classified by ____________.
Setting the advertising budget to equal the sum of task costs is known as __________-and-___________.
Buzz Marketing is a Public Relations Tool.
The __________ ___________ serves as a critical link between a company and its customers.
1. Customer Satisfaction
2. Company Profit
A ____________ Sales Force Structure involves salespeople who are assigned to an exclusive area and sell a full line of products.
Goods offered free or low cost as an incentive to buy a product are known as _____________.
Salespeople spend most of their time performing admistrative tasks. They are only actively selling 10% of the time.
Mostly _________ companies recruit college students.
International Trade accounts for 25% of U.S. GDP.
In regards to global marketing, there are _________ risks with globalization.
The Market Entry Strategy that involves the development of foreign-based assembly or manufacturing facilities is known as ____________ ____________.
______________ ______________ involves developing a new product and promotion.
International prices tend to be __________ than domestic prices.
This is because of ____________ _____________.