Exam 1 Pt. 3

Marketing 232 with Cox at Illinois State University

About this deck

By: Philip Prentice
Created: 2009-02-25
Size: 22 flashcards
Views: 6

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Who should determine the objectives for doing a research study

Both the client and researcher should make a collaborative effort to come up with the objectives

What is Alca?

For Problem Formulation use ALCA model: Ask, Listen, Clarify, Analyze

What are the three ways to come up with hypotheses?

Theory, Managerial Experience, Exploratory Research

Looking @ the past research that shows the relationship between variables would be?

Theory

Using the knowledge of the client in helping to know how variables relate to one another would be?

Managerial Experience

Using what you have collected through doing your research proposal would be?

Exploratory Research

Literature Search, Experience Survey, Focus Group, Analysis of Selected Cases are ways of doing ________

Exploratory Research

Articles about the industry or business

Literature Search

Knowledgeable people with varying points of view, informal interviews are ______

Experience Survey

8-12 people, homogeneous groups, moderator is key, plenty of time for interaction is_______

Focus Group

Looking @ the competition to see what works and what doesn't work is ________

Analysis of Selected Cases

Est. Priorities for future research, Gathering information about practical problems, increase analysts familiarity of problem, and clarify concepts are the purpose for doing ________

Exploratory Research

To describe characteristics of certain groups, to est. the population of people in a specified population who behave in a certain way, to make specific predictions, to test initial and/or tentative hypothesis are the purpose of ______

Descriptive Research

Descriptive Research is flexible true or false?

False

Clear specifications of who, what, when, where, why & how would be what type of research

Descriptive

Dummy Tables, Longitudinal Analysis, Cross-Sectional Analysis would be ways of doing what type of research?

Descriptive

Longitudinal Analysis is

Fixed sample of elements measured repeatedly

Cross-Sectional Analysis is

Selected elements measured at a single point in time

True Panel & Omnibus Panel are what type of descriptive research

Longitudinal

Field Study and Field Survey are what type of descriptive research

Cross-Sectional

A fixed sample of respondents who are measured repeatedly over time with respect to the same variables

Continuous or True Panel

A fixed sample of respondents who are measured repeatedly over time but on variables that change from measurement to measurement

Discontinuous or Omnibus Panel

About this deck

By: Philip Prentice
Created: 2009-02-25
Size: 22 flashcards
Views: 6

About StudyBlue

“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis