Exam 3 Vocabulary
Communications 1000 with Veksler at University of Connecticut
About this deck
By: Victoria Aguilera
Textbook:
Human Communication: Principles and Contexts
Created: 2010-11-04
Size: 52 flashcards
Views: 120
Textbook:
Human Communication: Principles and ContextsCreated: 2010-11-04
Size: 52 flashcards
Views: 120
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Categorical Imperative
a command or obligation to act that is absolute and without exceptions or conditions
Cookies
small files that websites place within the computers of visitors to track their preferences
Ethics
the study of the general nature of morals and of the specific moral choices to be made by a person
Golden Mean
the greek philosopher Aristotle's principle that morality is to be found in moderation and moral virtues are viewed as choices or modes of choice. each virture is seen as the middle path between the extremes of excess and deficiency.
Leak
a method of communicating information in which previously unknown information is made known to others, but its source remains anonymous to the general public
Lie
an intentionally deceptive message that is stated
Moral Courage
the courage to be moral, involving three interrelated elements: commitment to one's moral principles, awareness of danger in supporting them, and willingness to endure the danger
Paraphrasing
using your own words to express or restate someone else's words or ideas. also an interview technique that restates the content as well as the emotions of the other person's answer.
Plagiarism
using or presenting as your own the ideas, images, or words of another source--for example, from books or online information--without acknowledgment or permission
Shadow Page
a page established anonymously on a web site to destroy the reputation of a person, group, or organization, or another website
Utilitarianism
a doctrine that places primary value on the outcomes or consequences of our actions rather than our moral intentions
Veil of Ignorance
a principle of justice or fairness that insures protection of those whose position is weakest; according to this view, proposed by John Rawls, what is moral is what is fair for all
Whistleblowing
a member of a group makes a charge about the violation of ethical standards or norms within that group itself
Co-Culture
a group or culture within the larger culture that will often share a specialized language system, values, a collective worldview, and common communication patterns
Collectivism
the tendency of people in a given culture to value group identity over individual identity, group objectives over individual rights, and group-oriented concerns over individual wants and desires
Cosmopolitanism
the philosophy that our two governing principles should be universal concern for others and respect for legitimate differences
Cultural Homogenization
the view that there is a tendency for cultures in contact with one another to become increasingly similar
Culture
a way of life developed and shared by a group of people and passed down from generation to generation
Defensive Projection
seeing our own undesirable qualities in other people
Ethnocentrism
tendency to judge the values, customs, behaviors, or other aspects of another culture in terms of those that our own culture group regards as desirable or ideal
High-context Culture
a culture whose members tend to be more skilled in reading nonverbal behaviors and to be more indirect and less explicit than members of low-context cultures
Individualism
tendency of people in a given culture to value individual identity over group identity, individual rights over group objectives, and personal needs and desires over those of the group
Low-Context Culture
a culture whose members tend to emphasize verbal messages and stress direct and explicit communication
Master Norm
one of a group of core ethical values; each norm takes different forms in different countries
Power Distance
the degree to which people accept authority and hierarchical organizations as a natural part of their culture
Protonorm
a single universal principle that underpins all systematic ethics
Synchrony
sharing of rhythms between speakers, which helps to emphasize and organize meaning during conversation
Uncertainty Avoidance
a measure of the extent to which members of a culture attempt to avoid uncertainty or ambiguity about others
Assimilation
a way people distort messages to agree with their own view of things
Downward Communication
communication initiated by an organization's upper management, which then filters downward through the chain of command
Horizontal Communication
communication across the same level of an organization
Ingratiation
a method of influencing others by complimenting them
Law of Diminishing Returns
the effectiveness of messages increases with the frequency up to a point and then diminishes
Leveling
a part of rumors in which details are left out
Sharpening
a part of rumors in which details are exaggerated or distorted
Upward Communication
communicating to those higher in the organization
Upward Receptivity
the willingness to recieve messages from subordinates
Active Audience
the concept that receivers of mass communication seek out and select the media contentthat they want
Agenda-Setting Theory
theory that the press tells us what to think about by establishing the relative importance of certain issues
Blogs
web site where information is updated frequently and presented in reverse chronological order. typically, each post contains one and often several hyperlinks to other web sites and stories
Convergence
the merging or "coming together of computing, telecommunications, and media in a digital environment"
Diffusion of Information
the dissemination of news or information through communication channels to a community of receivers
Framing
the use of a broad organizing theme to select, emphasize, and link the elements of a news story
Gatekeeper
a person who, by selecting, changing, and/or rejecting messages, can influence the flow of information to a receiver or group of receivers
Hypodermic Needle Model
a view of communication in which each audience member receives messages directly from the source of a given medium
Narrowcasting
programming designed to target a specific segment of the media audience
Opinion Leaders
people who have a particularly strong influence on others in forming opinions and making decisions
Selective Attention
the receiver processes certain of the available stimuli while filtering out others
Selective Exposure
the tendency to choose communication that will confirm your own opinions, attitudes, or values
Telecommuting
working at various locations outside the main office, often at home; telecommuters are usually connected to a main office by computer and high-speed modem
Teleconferencing
using audio and/or video links to hold a meeting with people who are in different, often distant, locations
Two-Step Flow Model
a theory that information is passed from the various mass media to certain opinion leaders and from these leaders to other people within the population
About this deck
By: Victoria Aguilera
Textbook: Human Communication: Principles and Contexts
Created: 2010-11-04
Size: 52 flashcards
Views: 120
Textbook:
Human Communication: Principles and ContextsCreated: 2010-11-04
Size: 52 flashcards
Views: 120
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy