EXAM 3
Business Administration 361 with Anderson/baker at University of Tennessee - Knoxville
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By: Anonymous
Created: 2010-04-02
Size: 272 flashcards
Views: 1087
Created: 2010-04-02
Size: 272 flashcards
Views: 1087
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extreme
Taliban in Afghanistan and Saudi Arabia
liberal
Jordan and Lebanon
sanctions
ex
embargo
ex
dispute resolution
a contract should state ?
social stratification
Ex
Lowest
untouchables ? if born one, always one
Highest
Brohmand ? businesspeople
4 different kinds of law
- Common law
- Civil law
- Religious law
- Bureaucratic law
common law
- based on wisdom of judges decisions on individual cases through history
- based on past decisions
- changes and adapts
judges in common law system
take neutral role
some countries that use common law
- US
- Canada
- Australia
- Etc.--> countries that came out of the British empire
social mobility
ex
largest legal system in the world
- Civil law
- Used by all Europe, Asia, etc.
civil law
- aka. Code law
- based on codification of what is and is not permissible
- laws written down in books not open to interpretation by the courts
where does civil law opinionate
- In biblical times with the Romans
- Reinforced by French Napoleonic code
judge?s role in Civil Law
- determines the scope of evidence collected and presented
- could be 1 to many judges that are very active
Religious Law
Based on the officially established rules governing faith and practice of a particular region
2 types of religious law
- Sharia law- based on Muslim religion
- Talmudic law- Israel- based on Jewish religion
Theocracy
Country that applies religious law to civil and criminal conduct
God in Islamic religion
Allah
holy book of Islamic religion
Qur?an
largest Muslim nation in the world
Indonesia
second largest Muslim nation in the world
- India
- 15% of the population is Muslim and the rest Hindu
most populous Arab Muslim nation
Egypt
____, ____, and ____ are not Arabs but are Muslim nations
Iranians, Indians, and Indonesians
key issue in the Middle East
- that country boundaries are not aligned with tribal or ethnic groups
- political boundaries do not correspond to tribal boundaries
2 major sects of Islam
- Sunnis Iraq (Sadaam Hussain), Saudi Arabia
- Shiites (Shi?as) Iran
Sunnis Iraq (Sadaam Hussain), Saudi Arabia
Vast dominant majority of Islam strong supporters of Sharia
Sharia is based on
The Qur?an and the teachings of Muhammad
different interpretations of the Sharia
- extreme: Taliban in Afghanistan and Saudi Arabia
- liberal: Jordan and Lebanon
women in Saudi Arabia
- cant be seen in public without a male escort
- can only show the palms of their hands
- women and men eat and attend school separately
week in Islamic countries
- Islamic holy day is Friday
- Weekend starts Thursday
- Saturday is the first day of the week
Bureaucratic law
- Legal system in the communist countries and in dictatorships
- ?I?m the boss, I say what goes?
countries with Bureaucratic law
Myanmar, Burma, Libya, Cuba
laws affecting international business transactions
- sanctions
- embargos
- extraterritoriality
Official language
Mandarin
sanctions: ex.
- restraints against commerce with another country
- may be used to induce a second country to change an undesirable policy
- ex. A citizen of the US that engages in pedophilia in another country can be tried in the US
embargo: ex.
- a comprehensive sanction against all commerce with a given country
- we have an 100% embargo against Iran
- don?t have an 100% embargo against Cuba
extraterritoriality
- attempt to regulate business activities that are conducted outside the border
- Helms Burton Act
Helms Burton Act
- Restricted trade with Cuba until Castro brothers are gone
- Other companies who do business with Cuba we can sue them for trading with Cuba if they have operations in the US
4 laws directed against foreign firms
- Nationalization
- Expropriation
- Confiscation
- Privatization
nationalization
- when governments take over the assets of a local company
- ex. A leftist government may choose to transfer ownership of resources from the private to the public sector
- ex. Saudi Arabia took over all oil companies and compensated them
2 types of nationalization
- Expropriation
- Confiscation
expropriation
when the host government compensates the private owners for their losses
confiscation
- when the host government offers no compensation
- take over EVERYTHING public and private property
ex. Of confiscation
- Cuba?> Castro
- Chavez took over oil companies for very little compensation
advantages of MNC?s in host countries
- greater selection
- higher standards
- job creation
- tax benefits
- technology transfers
Chavez took over oil companies for very little compensation
Exxon sued and froze assets
disadvantages of MNC?s in host countries
- competition
- job loss
- dependency on economic health of MNC
- political power
role of domestically-oriented law
the laws of the countries in which an international business operates play a major role in shaping the opportunities available to that firm
domestically oriented laws (laws of the other country) affect
- managing its workforce
- financing operations
- marketing its products
- developing and utilizing technology
managing its workforce
- some countries you cant fire people (Mexico, Brazil, Europe)
- ex. Cant fire someone for drinking in Germany because beer is thought of as a food and alcoholism is an illness
financing its operation, ex.
Ford inc. retrieves royalty and dividend payments from Ford Brazil
marketing its products, ex.-->
- illegal to advertise to children (toys) in Europe can only run toy commercials while kids are in school
- also cant use comparative advertising in Europe
- cant under price the competition in Europe
repatriation
- taking money out of one country and into another country
- a lot of time the money is taxed
- governments control your ability to invest
dispute resolution: a contract should state
- which country?s law applies
- in which country should the issue be resolved
- which technique should be used to resolve the conflict
- how will the settlement be enforced
Asia
very rude to brag on themselves
5 elements of culture
- Values
- Behaviors
- Beliefs
- Attitudes
- Customs
4 characteristics of culture
- Learned behavior we are all born the same and we develop who we are
- Interrelated elements
- Adaptive you change and adapt to certain environments, focuses, attitudes
- Shared part of a group: share values of the group
important elements of social structure
- individuals, families, and groups
- importance/definition of family
- importance of individual relative to the group
Adaptive you change and adapt to certain environments, focuses, attitudes
Ex. Freshman on campus
country that stresses independence
USA
country that stresses the family
Latin America
countries that stresses the importance of groups
- Japan and Asia
- If group doesn?t function, individual suffers
- Group has to agree involves everyone but slows down process
social stratification: Ex.
- categorization based on birth, occupation, educational achievements
- India cast system
social mobility: ex.
- ability to move from one stratum of society to another
- can move from class to class
- class system in USA can go from poverty to being a president (Ronald Reagan)
India cast system
- 13 or 14 casts
- Lowest: untouchables if born one, always one
- Highest: Brohmand businesspeople
- Don?t marry outside cast
primary delineator of cultural groups
language
____ languages worldwide and ____ dialects
3,000, 10,000
____ official languages in India
37
language in China
- 37 official languages
- 5 principal dialects
- Official language: Mandarin
- No matter what language you speak, you can still read all the languages
language can be used as a ____. Ex.
- Weapon
- Chrysler v. Mercedes cultural clash
Lingua Franca
- English is the common language of international business
- Dominates every aspect of the world
Meaning of ?Manana? in Latin America
- Sometimes it means ?tomorrow?
- But other times it means ?sometime in the near future?
?Yes? and ?No? in Japan and Latin America
- Yes can mean ?yes, I understand? in Latin America and Japan
- ?Hai? in Japan can be yes or no
- Never directly say no
hora inglesa
be there on time
?Hai? in Japan can be yes or no
Means we are studying, thinking about it
hora Latina
be there an hour late
meeting in Germany
- considered rude to arrive on time
- shake everyone?s hands
meeting in Latin America
- also arrive late
- hug everyone
shoes in Japan
very rude
interviews in Asia vs. the US
- Asia: very rude to brag on themselves
- US: sell ourselves
- Very hard for Asians to get jobs in the US
strategic planning
- ex. Making estimates for different quarters
- foreign idea in Latin American cultures because of fatalism
personal space
Latin Americans and Arabs stand very close to each other
types of nonverbal communication
- hand gestures and body language
- facial expressions
- clothing/ hair style
- touching
- eye contact
- etc.
ex. Of problems with nonverbal communication
- crossing legs rude in Arab world
- ok sign giving the finger in Latin America
- show bottom of foot biggest insult you can give Sadaam Hussain
Christianity includes
- Catholicism
- Protestant
- Eastern orthodox
72% of the world adheres to one of what four languages
- Christianity
- Islam
- Hinduism
- Buddhism
values
accepted principles and standards
attitudes
- actions, feelings, and thoughts that result from values
- ex. Time, age, education, status
high vs. low context cultures
- high context culture stuff is understood, don?t have to say anything directly
- low context culture what I say I mean
high context culture stuff is understood, don?t have to say anything directly
very hard for the low context cultures to understand
high context culture is reflected in the cultures of
Asia China, Korea, Japan
Low context culture is reflected in the cultures of
Germany, Swiss, Scandinavian, US, Canada
1 US dollar
10 Mexican Pesos
1 US dollar
3.1566 Argentinean Pesos.
10 pesos
1 US dollar
free trade
minimal influence from government
fair trade
- active intervention from government
- aka. Managed trade
- USA
2 issues of trade intervention
- Should a national government intervene to protect the country?s domestic firms by taxing foreign goods entering the domestic market or constructing barriers against imports
- Should a national government directly help the country?s domestic firms increase their foreign sales through export subsidies, government-to-government negotiations, and guaranteed loan programs
4 industry-level arguments for trade protection
- National defense
- Infant industry
- Maintenance of existing jobs
- Strategic trade theory
national defense argument
- country must be self-sufficient in critical raw materials, machinery, and technology or else be vulnerable to foreign threats
- appeals to general public
national defense argument protects
steel, electronics, and machine tools industries, and merchant marines
ex. Of national defense argument
Japan has high imports tariffs on rice, and subsidizes their farmers very well
translation risk
ex
infant industry argument
- imposition of tariffs to give US firms temporary protection from foreign competition until firms are fully established
- powerful economic development strategy
ex. Of infant industry argument
Fuji-Film when Japan started producing Fuji products they had higher tariffs
most powerful and most used argument
maintenance of existing jobs
maintenance of existing jobs
- jobs in high-wage countries threatened by imports from low-wage countries
- used by every country to protect our jobs, factories, etc.
2 forms of assistance for ?maintenance of existing jobs?
- Tariffs
- Quotas
3 national trade policies
- Economic Development Programs
- Industrial Policy
- Public Choice Analysis
Economic Development Programs 2 types
- Different types of subsidies
- 2 types
Industrial policy
Key domestic industries are chosen, protected, and promoted
2 types
- Export promotion strategy
- Import substitution strategy
Public Choice Analysis
- ?Made in the USA?, etc,
- Consumers vs. special interest groups
Jones Act
- Foreign flag vessel (registered in another country where there are little or no taxes). Vessel cannot pick up or deliver in another country other than their own.
- Ex. If you want to take an Alaskan cruise that visits Canada, ship must be registered in Canada (cannot be registered in the US)
- Ships are registered in small countries that do not have high taxes but they cant pick up and deliver both between US ports, only US ships can do that.
2 types of barriers to international trade
- Tariff barriers
- Non-tariff barriers
Ex. If you want to take an Alaskan cruise that visits Canada, ship must be registered in Canada (cannot be registered in the US)
Ship leaves from Vancouver, Seattle gets hurt because it loses business
3 types of tariff barriers
- Export tariff
- Transit tariff
- Import tariff
transit tariff
- tariff on the shipment as it moves across the US
- ex. Bringing something from China to San Fran to NY could be a transit tariff to transport across the country
3 types of import tariffs
- Ad Valorem shipping tariff normally about 10% (always a percentage)
- Specific an actual amount
- Compound 10% + something for every pound (5 for every pound)
Ad Valorem shipping tariff normally about 10% (always a percentage)
Invoice value of goods at shipping point
Compound 10% + something for every pound (5 for every pound)
A combination of both
Where
Must have global perspective because competition is global
Would you do it again
--> if no, get out
currency
- commodity
- way to measure value
- can change over night
what has happened to the Canadian dollar
- It has gone up in value
- Makes things in Canada more expensive
Currency as commodities. EX.
- 1 bottle of champagne is equal to 100 Mexican bottles of beer
- If it takes more bottle of beer (110) to buy a bottle of wine the value has gone down
- Same with currencies
forward contract
- contract to buy materials (dollars) at a fixed amount one month from now
- one month forward
spot rate
rate at a point in time
Do it on
products, adv
forward discount
- buy money in the future at a lower rate than I can buy it for today
- forward rate < spot rate
forward premium
- buy money in the future at a greater value than I can buy it for today (pay more in the future)
- forward rate > spot rate
3 definitions of foreign exchange
- A commodity that consists of currencies issued by countries other than one?s own
- The market place where currencies are exchanged
- The act of trading two currencies
direct exchange rate
- direct quote quote your country?s currency first
- If I am American
indirect exchange rate
- indirect quote quote the other country?s currency first
- price of home country in terms of the foreign currency
- If I am American
the role of banks in foreign exchange
- wholesale market for foreign exchange
- retail market for foreign exchange
- market makers bring buyers and sellers of currency together
null
If I am American
10 pesos=1 US dollar
clients of banks (foreign exchange);
- commercial customers (businesses)
- Government agencies
- Speculators- estimate the values of the future exchange rates
- Arbitrageurs
- Individuals
commercial customers (businesses)
MNC?s (largest type of customer), MNE?s
how to the banks make money off of foreign exchange
On the spread take part (%) of the money from the exchange
spot markets
- for foreign exchange transactions that are to be consumed immediately or in the near future
- rate when currency will be traded now (or in 15 min)
- rate of a currency at a specific moment in time
forward market
- for foreign exchange transactions that are to occur at some time in the future
- contract with a bank to buy a currency into the future
2 currency derivatives
- Currency future
- Currency option
currency future
- publicly traded on exchanges worldwide
- a contract that resembles a forward contract
- however, unlike the forward contract the currency future is for a standard amount on a standard delivery date
- less expensive than forwards
currency option
- allows, but does not require, a firm to buy or sell a specific amount of foreign currency at a specific price at any time up to a specific date
- includes a call option or a put option
- don?t HAVE to buy it in the future just an option
call option
right to buy a currency in the future
put option
right to sell a currency in the future
ex. Of currency option
if the value of the Euro becomes weaker can decide to exercise that option
3 types of economic risks
- Economic exposure and risk
- Transaction exposure and risk
- Translation risk
Dell computers
mostly computers
economic exposure and risk
- if the value of a currency is expected to change in the future, it will impact the plans for your investment in equipment, marketing, market entry, expansion, etc. in that country
- if a country or market is impacted by civil strife, war, strikes, or other political change, it will likely affect the value of the currency thus creating economic exposure
how can economic exposure be reduced
By locating operations in another market, hedging earnings and currency in the forward and futures market, having back up geographic operations, being sure to plan in local currency, etc.
hedging earnings
protecting by forward currency options, futures
GE, Tyco
conglomerates
ex. Of economic risk and exposure
- Dell Brazil entry plan planned in US $, not in Real
- Forecasted profits will drop because Real drops every 2 years
Transaction exposure and risk: ex.
- when there is a purchase or sale, or if money is lent or borrowed, and then afterwards the exchange rate of the local currency vs. you company functional currency changes, there is an exchange gain or loss that directly hits your income statement
- ex. If you buy some equipment from a German company for 100,000 euros and agree to be invoiced in euros and the exchange rate is $1 US dollar=1 euro and you get 30 days credit
Objective
produce a smooth growth curve
speculating
- going naked
- hoping your currency will increase in value
ex. If you buy some equipment from a German company for 100,000 euros and agree to be invoiced in euros and the exchange rate is $1 US dollar=1 euro and you get 30 days credit
- during the 30 days the Euro appreciates 10% vs. the dollar so the exchange rate is now $1.10=1 euro then it now takes $110,000 to buy 100,000 euro
- you have suffered an exchange loss of $10,000
what do you put on your income statement for transaction exposure and risk
?gains or losses from exchange?
translation risk: ex.
- Balance sheet issue
- If you have money in a foreign bank account and you translate it or convert it into dollars...
- If the exchange rate was $1 US dollars =1 euro, and then the euro crashes making the...
- Have suffered a translation loss of 50%
- Aka. Accounting risk or exposure
translation loss
when converting if making a sale have 50% less in accounts receivable
translation gain
if you owe money have 50% less in accounts payable
GM
make many different models around the world ? focus very closely on the specific market
Motorola
is splitting into 2 businesses because they need more focus on mobile phones
US
retailers
Other countries
wholesalers
when does strategic planning begin
At the beginning of the year
objective of strategic planning
- forecast business into the future and offset shortfalls
- fairly steady growth
International Strategic Management
- Comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally
- How will we compete on a multi-national scale
fundamental questions of International Strategic Management
- what products and/or service does the firm intend to sell
- Where and how will it make those products or services
- Where and how will it sell them
- Where and how will it acquire the necessary resources
- How does it expect to outperform its competitors
a company can either ____ or ____, but not both.
- Grow
- Liquidate
Where and how will it sell them
- Where: Must have global perspective because competition is global
- How: E-Commerce? Direct sales force? Direct mail? Etc.
What should you ask yourself in deciding whether to stick with a business strategy/plan
Would you do it again?--> if no, get out
sources of competitive advantage for international mustiness
- global efficiencies
- multinational flexibility
- worldwide learning
multinational flexibility
too expensive? Legal problem? If so move to a different place
worldwide learning
- transfer knowledge that you gain in other countries
- ex. Dishwashing detergent in Japan
3 strategic alternatives
- Home replication strategy
- Multi-domestic strategy
- Global strategy
home replication strategy
- ?we will do it in Europe just like we do in the US?
- Ex. Pringles
- Can?t completely replicate (except commodities)
multi-domestic strategy
- alter product or marketing strategy to adapt it to a different country
- ex. Unilever
- car companies
global strategy
global products commodities
4 components of international strategy
- Distinctive competence
- Scope of operations
- Resource deployment
- Synergy
distinctive competence
- something you do exceptionally well compared to your competitors
- represents important resource to the firm
- can be intangible
- ex. Marketing (P & G)
scope of operations
- width (not depth)
- Where are we going to conduct business
- Ex. How many types of Crest toothpaste can you buy
ex. Marketing (P & G)
high quality performance (BMW)
scope of operations may be defined by
- Geographic region
- Market or product niches within regions
- Specialized market niches
resource deployment
- where will we get the funds and people
- Given that we are going to compete in these markets, how will we allocate our resources to them
- Ex. Do we have anyone who speaks the language
Resource deployment may be specified by
- Product lines
- Geographical lines
Ex. Do we have anyone who speaks the language
How will we put our culture into that company
synergy
- how can different elements of our business benefit each other
- Focus on teams
- 2 heads are better than one
goal of synergy
to create a situation where the whole is greater than the sum of the parts -1 + 1 is greater than 2.
steps to international strategy formulation (don?t have to memorize just be familiar)
- develop a mission statement
- perform a SWOT analysis
- set strategic goals
- develop tactical goals and plans
- develop a control framework
mission statements
- this is what were all about
- clarifies the organization?s purpose, values, and direction
- communicates the firm?s strategic direction
SWOT analysis
- Strengths, Weaknesses, Opportunities, Threats
- Do it on: products, adv. Campaigns, capital investments, etc.
control framework
- set or managerial and organizational processes that keep the firm moving toward its strategic goals
- accounting, process control, manuals, procedures, regulations and rules, feedback, performance reviews used to control budgeting and strategic planning
the value chain
- Have inputs into an organization
- Transform and convert inputs and transfer them through supply chain to end customers
3 levels of international strategy
- Corporate strategy
- Business strategy
- Functional strategy
3 kinds corporate strategies
- Single-business strategy ex. Dell computers: mostly computers
- Related diversification ex. P & G: primary focus: women?s personal care products
- Unrelated diversification ex. GE, Tyco: conglomerates
business strategy
different divisions
Unrelated diversification ex. GE, Tyco: conglomerates
- Buy many different kinds of businesses
- Objective: produce a smooth growth curve
3 kinds of business strategies
- Differentiation ex. GM: make many different models around the world focus very closely on the specific market
- Overall Cost Leadership ex. Bic Pens costs under 3 cents to make a pen and can buy a dozen for $1
- Focus ex. Motorola: is splitting into 2 businesses because they need more focus on mobile phones
functional strategies include?
- financial
- marketing
- operations
- human resource
- R & D
Overall Cost Leadership ex. Bic Pens costs under 3 cents to make a pen and can buy a dozen for $1
BMW wants to make cars cheaply but wont sacrifice quality
direct exporting
ex
intracorporate transfers
ex
like licensing
royalty fees
unlike licensing
franchising also has upfront fees
advantage
minimized financial exposure
disadvantage
transfer proprietary knowledge ? giving away expertise to possible client before actually getting contract
3 types of ?new markets?
- Additional products
- New company
- International business
entry strategies
ways that companies enter markets
if you are new, the 1 st entry strategy you will do is?
- export
- (e-commerce)
what does Foreign Market Analysis involve
- Assess alternative markets look at different markets
- Evaluate the respective costs, benefits, and risks of entering each
- Select those that hold the most potential for entry or expansion
Assess alternative markets look at different markets
Usually go to Canada first
9 factors in assessing new market opportunities
- Produce-market dimensions how big is the market
- Major product-market differences ex. Measurement systems
- Structural characteristics of the national product market
- Competitor analysis how touch are they
- Potential target markets
- Relevant trends
- Explanation of change
- Success factors how can we win
- Strategic option
Evaluate the respective costs, benefits, and risks of entering each
What would it cost for you to enter the country? Transaction risks? Currency risk? Translation risk
other issues you have to deal with in assessing alternative foreign markets
- legal and political environment
- sociocultural influences
Structural characteristics of the national product market
infrastructure
infrastructure
- US: retailers
- Other countries: wholesalers
legal and political environment exs.
- A firm may choose to forego exporting its goods to a country that ahs high tariffs and other trade restrictions in favor of exporting to one that has fewer and less significant barriers
- Have to use your own currency to buy another country currency risk
- A lot of time you have to do a joint venture with another company
sociocultural influences
- subjective nature difficult to quantify
- issues surrounding the products
- ex. In China- 1 child policy with 6 people spoiling 1 child
to avoid the problem with sociocultural influences
- many firms often focus their initial internationalization efforts in countries culturally similar to their home markets: cultural clustering
- ex. Canada and US
ex. In China- 1 child policy with 6 people spoiling 1 child
good for toy companies
2 types of costs of entering foreign markets
- Direct costs
- Opportunity costs
direct costs
those the firm incurs in entering a new foreign market and include costs associated with setting up a business operation
opportunity costs
- those that result from entering one market as opposed to another- a firm forfeits or delays it opportunity to earn profits in one market by dedicating its resources to another
- ex. If we invest in Germany, will we have enough money to invest in China
benefits of entering foreign markets: (don?t memorize)
- expected sales are profits from the market
- lower manufacturing costs
- foreclosing of markets to competitors
- competitive advantage
- new technology
- opportunity to achieve synergy with other operations
- cash flow
- market growth/share
risks of entering foreign markets
- exchange rate fluctuations
- additional operating complexity
- possible direct financial losses due to inaccurate assessment of market potential
3 things to consider when choosing a mode of entry
- Ownership advantages
- Location advantages
- Internalization advantages
possible direct financial losses due to inaccurate assessment of market potential
- downside risk
- ex. If government took over the company and we got nothing for it what would we lose
ownership advantages
- tangible or intangible resources owned by a firm which grant it a competitive advantage over its industry rivals
- how much do we want to own
- Willing to do a joint venture
- American companies like to control want to own companies
location advantages
- factors that affect the desirability of host country production relative to home country production
- how important is it to be in a certain country
- Should we manufacture in that country or export
internalization advantages
- factors that make it desirable for a firm to produce a good or service itself rather than contracting with another firm to produce it.
- Affected by the level of transaction costs
- Make or buy decision
- Should we make the products ourselves
2 motivations that push companies into international business
- Proactive motivation
- Reactive motivation
proactive motivation
- those that pull a firm into foreign markets as a result of opportunities available there
- positive
- market opportunities
reactive motivation
- those that push a firm into foreign markets, often because opportunities are decreasing in the domestic market
- if we don?t do it what will happen
- Companies will follow competition into other countries
- Don?t have a choice anymore because competition is global
WOFE
wholly owned foreign enterprise
modes of entry
- exporting
- international licensing
- international franchising
- specialized modes
- foreign direct investment
largest US exporter
- Boeing
- Also CAT, GM, chemical co?s
example of exporting
selling off a website
3 forms of exporting
- Indirect exporting
- Direct exporting
- Intracorporate transfers
indirect exporting: example
car part made in US and sent to Mexico where it is put into a car and then sent back to the US
direct exporting: ex.
- Direct sale to a company
- Ex. Lumbering to Lowes
intracorporate transfers: ex.
- Ford makes engines in US and sends them to Ford Mexico
- Your own company is your customer
- Intercompany or affiliate
licensing
paying royalty for logo
largest amount of licensing is done between?.
2 companies
licensor
- leases the right to use its intellectual property
- earns new revenues with relatively low investment
licensee
- uses the intellectual property to create products for local sale
- pays a royalty back to the licensor
basic issues of licensing
- set boundaries of agreement
- establish compensation rates
- agree on the rights, privileges, and constraints
- specify the duration of the agreement
good way to introduce a product to different companies
find licensees in different countries
one of the major disadvantages of licensing
- the licensees aren?t honest
- usually can perform audits as part of the contract
how is franchising like and dislike licensing
- like licensing: royalty fees
- unlike licensing: franchising also has upfront fees
franchising usually involves?
- buildings
- but can also franchise technology
why franchise
- Don?t want the risk
- Lower risk entry
3 specialized entry modes
- Contract manufacturing
- Management contracts including consulting, services, etc.
- Turnkey projects
contract manufacturing
- manufacture in another country
- just manufacture and provide that product to another company
management contracts
- ex. Public accounting
- advantage: minimized financial exposure
- disadvantage: transfer proprietary knowledge giving away expertise to possible client before actually getting contract
turnkey project
- ill build it for you and get it running and then I will give it to you
- ex. Aztec Asphalt co.
foreign direct or equity investment
- Greenfield strategy
- Brownfield strategy
- Participating in a joint venture
Greenfield strategy
- Building new facilities
- Ex. Dell
- Best site modern facilities
- Economic development incentives
- Clean slate
- Slower to market
Brownfield strategy
- buying existing assets in a foreign country (acquisition strategy)
- enter a market that is already existing
- environmental or financial risks unwanted baggage
Foreign Direct Investment (FDI)
- Company buys all or part of a company in another company
- Buy assets or equity
if you buy 100% of the other company
WOFE: wholly owned foreign enterprise
2 disadvantages of FDIS
- Higher exposure to political risk
- Complexity
ownership advantage
penetrate foreign market through the FDI
internalization
- do it yourself
- how important is it for me to run the business
- Should I protect my technology with patents
reason for internalization
protection of intellectual property
when is a FDI most likely to occur
When transaction costs with a second firm are high, when proprietary issues at stake or other options don?t exist
transaction costs
costs associated with negotiating, monitoring, and enforcing a contract
About this deck
By: Anonymous
Created: 2010-04-02
Size: 272 flashcards
Views: 1087
Created: 2010-04-02
Size: 272 flashcards
Views: 1087
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