Exam 3
English 211d with Matherne at Northern Michigan University
About this deck
By: Bailey Pohl
Created: 2011-03-11
Size: 33 flashcards
Views: 3
Created: 2011-03-11
Size: 33 flashcards
Views: 3
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What are 5 differences between memos and email messages?
- destination
- format
- audience
- topics
- tone
Why is a subject line important?
- 100% of readers read it
- tells topic of memo to audience
What are the 2 components of a subject line?
- topic
- focus
What are the 2 accomplishments of the intro of an email and memo?
- what you want
- why you're writing
Why be concerned with document design in a memo and email?
- get straight to the point
- be concise and clear
What are 3 highlighting techniques used in memos and emails?
- white space
- graphics
- bold
What should you include in a conclusion of an email or memo?
- complimentary close
- tell them what you expect them to do next
How many is the audience of a memo?
1 or up to 6
What 3 writing style techniques should you use?
- pleasant
- concise
- clarity
Why is mapping a good prewrite tool?
- no structure
- free
What is rhetoric?
is the order of thinking in a doc
*must be logical
When conluding a letter, what complimentary close is best to use?
sincerely
Is a letter internal or external correspondance?
External: from company to colleague
Would a memo be internal or external correspondance?
internal
What are the 8 essential letter components?
- Writer's address
- Date
- Inside address
- Salutation
- Letter body
- Complimentary close
- Signed name
- Typed name
What are the 5 optional letter components?
- Subject line (mandatory in memos)
- New-Page notations (for more than one-page letters)
- Writer's and Typist's initials (if not written by writer (BP:kh)
- Enclosure notations
- Copy notations (if included a complimentary copy for reader)
Why would you write a letter of inquiry?
Required info
*must be precise and specific
What are the goals of a cover letter?
- Tells readers what they are receiving
- focus' readers attention on on key points within enclosures
What are 3 illustrations of good-news letters?
- commending a colleague
- promoting an employee
- offering a job
Why would you begin a bad-news letter with a buffer?
- less harsh
- "soften the blow"
What are 3 ways to adjust, or respong to, a letter of complaint?
- 100% yes
- 100% no
- partial adjustment
How can you arouse reader interest in a sales letter? (4)
- Anecdote (story)
- Ask Questions
- Quote
- Data
*only 30 seconds to grab readers attention
What are the characteristics of stye writing in a sales letter? (5)
- Verbs
- Reader-friendly (highlight, bullets)
- Use "you"
- show ease of use (use "easy" and "simple"
- imply urgency
Should you use letter wizards and templates?
NO!
What are the differences between a letter and a memo?
- letter-external vs memo-internal
- memos: subject lines, letters do not need them
- memos need ID lines (DATE, TO, FROM, etc.)
- memos allow abbreviations bc its internal
- letters-formal vs memo- either (formal or informal)
- Memos-relatively decure
What is the purpose of bad-news letters?
- reject a job applicant
- deny a raise
- unacceptance of a proposal
What is the pupose of complaint letters?
- defective merchandise
- incorrectly filled orders
What are responses to letters of complaint called?
Adjustment letters
- 100% yes, 100% no, partial adjustment
What is the purpose of a sales letter?
- to market inventions
- connect with users
What are the 6 types of letters?
- inquiry
- cover
- good-news
- bad-news
- complaint
- adjustment letters
- Sales
What does ASCII stand for?
American Standard Code for Information Interchange
"the standard way that printable characters are represented in the USA"
What are .sig. lines? (.sig files)
- acts like am on-line busines card
- lets others know your email is not a virus
What is included in the intro, discussion, and conlcusion of a letter and memo?
- intro: what and why
- discussion: who, what, where, when, why, how; develop content
- conclusion: complimentary close/directive close
About this deck
By: Bailey Pohl
Created: 2011-03-11
Size: 33 flashcards
Views: 3
Created: 2011-03-11
Size: 33 flashcards
Views: 3
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy