- no structure
is the order of thinking in a doc
*must be logical
*must be precise and specific
What are the goals of a cover letter?
*only 30 seconds to grab readers attention
What are the characteristics of stye writing in a sales letter? (5)
- reject a job applicant
- deny a raise
- unacceptance of a proposal
American Standard Code for Information Interchange
"the standard way that printable characters are represented in the USA"