351 Study Guide Jacoby: niche marketing as segregation Types v. stereotypes Hall: hegemonic modes of representation & splitting PICAN First Amendment principles The three regulatory rationales for broadcasting Indenceny v. obscenity Minow: regulating the vast wasteland Winer: case for deregulation National Education Television Carnegie Commissiion Public Broadcasting Act of 1967 PBS program sources and mandate PBS funding and enhanced underwriting Aufderheide: safety splendid programming Do we still need PBS? Divide between amateur and professional media Public access in Cable TV Act 1984 PEG channels Goals of public access Public access TV funding and operation Paper Tiger Television Milner: bargain media Hall?s circuit model of communication and codes Hall: encoding/decoding, production of meaning, its value and its critiques Culture industry critics v. culture studies critics Mass culture v. popculture Fiske: material function v. cultural function Productive practices of consumption Jenkins: fans as folk culture Gwenlian Jones: industrial utility of fandom Wilson: narrative activism/narrative involvement Competing definitions of the public/public interest regulation, self-regulation, deregulation Regulatory functions of the FCC Standards and Practices Factors driving self-regulation Telecommunications Act 1996 Recent trends in deregulation Impact of deregulation Vertical integration and horizontal integration Pros and cons of synergy Media concentration and power/knowledge McChesney v. Compaine Definition of celebrity and star texts Economics of celebrity and promotion v. publicity Celebrity on television Reality TV and celebrity Globalization and the factors influencing global TV Importation, co-production, and formatting Havens: demand of US programs abroad Four perspectives on global TV power High definition TV v. digital TV Compression and multiplexing FCC digital transition plan Lotz: theatrical presentation TV flow and disruptive techs The Lost Boys Convenience technologies Mobile TV Impact of digital distribution Newman: pirating TV Technological converngence v. content convergence Transmedia storytelling Advantages of content convergence Expression and affective economics Keating: the futures of TV Curtin: The Matrix Era NBC?s 360 Degrees Programming and its logics Television and YouTube
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