Final test

make claim why you need why you need  product and what happens if you dont have it

Attentino pleastin visually to attract you

Intrest get you thinking

Disier make you want/ need

Action get you out there to buy products

                        problem really improtant part of our life become reduced to a product that defines us ex  ring = love

since 1960 civil rights movement women rights anti war pepole do things with media the media dos not do things to us the media is limited effect  other thant what we permit

problem assumes peple know why they choose the media they do nd can articulate it iignors medias roll in shaping out culture shows reciprical on going process

1st theorty to conter Uses and gradifications

media does have power

media may not tell us what to think but they certinly tell us what tho think about. media chooses stories  and we belive it must be important

huge consistancy between news outlets

we learn through ovserving media we made our behavior

limitation direc replicaiton of behavior little kids copy tv hero

identification dont copy exactly have general respose

people think they are friends with starts expecialy news casters

we give meaning to things ex flag

a piece of cloth represents our country rules of how to respect in meaninsg given to it

helps explain how media shapes our culture advertisers encourage the adience to perceive he product as a symbol

created by berger and luckman pepole who share culture share meaning

tipification scheme tell us ho to behave withough being told expect

used to shapre political reality explains why pepole do nt ask question

created by george Gebner he created viloence profiles asked pepole abou televeision use decided tv cultivates reality

a cop pulls his gun howmany times per 20 years

peoples views become reality

believe media appercates to support status quo at the expense of ordinary people openly political

goal change goverment media policy pwoer sturecute ownership patterns thos in power control media control the message if you can control the message you control the pople

black no law means congress chall make no law what about sae legislatures

not mentioned in the constitiution but is underlises the intire constiution the right to be left alnoe

intruesion - occurs in privacy or public intruding privacy resonalb eexpection ex dressing room

false light- dipictiong someone in  a way other thant the reality vido of you used for prostituion story

imbaracement- publication of true but imbaracing fact that are nt news worthy

appropriation - taking someones name or likeness for comercil use without  you be consulted ex making mony on your name expecially celeberties

speach so offensive it has not 1st amendment protection anywhere what is condeisdered obscen cout decides def in 1973 miller v ca used three steps to decide

1 weather the average person see the owrk as a whole as purient to community standard

2 weather work depicts or describe a low that speaks to the violation in an offensive way to community standards

3 wather work takes as a whole lacks seriosus artistic political scientific value using resonalbel person standerats 

must meat all three