- StudyBlue
- Wisconsin
- University of Wisconsin - Madison
- Communication Arts
- Communication Arts 351
- Josh Jackson
- lecture 02/16 scheduling and promotion
lecture 02/16 scheduling and promotion
Communication Arts 351 with Josh Jackson at University of Wisconsin - Madison
About this deck
By: Alison Scharman
Created: 2010-03-07
Size: 30 flashcards
Views: 11
Created: 2010-03-07
Size: 30 flashcards
Views: 11
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what is scheduling and promotion ?
how programmers select/arrange programs to maximize viewership
what are some goals of scheduling and promotion?
- get viewers to tune in
- get viewers to stay tuned in
- get viewers to return
- **establish weekly and daily output
what is the dual audience of tv?
work to please to audiences of advertisers and viewers - need to have programming that audience wants to watch and an audience that the advertisers want to advertise to
why did NBC put Jay Leno back on the Tonight Show
affiliates were mad because they lost their lead-ins and threatened not to renew their contracts
Is Least Objectionable programming a viewing strategy or a scheduling strategy
both
what is least objectionable programming ?
programming with the widest appeal
since there are more channels, there is more choice. what counteracts LOP?
- using edgy shows to gain audiences
- having reality tv from 7-8pm as a lead in
is appointment tv a viewing strategy or a scheduling strategy
both
what is appointment tv?
audiences follow a successful show so channels build a night around their shows
how is appointment tv used to get the audience to stay tuned in
people follow shows even when they change times, can build nights around any popular show to control audience flow and composition
what do channels want to control
- audience composition
- flow
what is audience composition ?
what demographics are watching
what are dayparts used for
controlling audience composition - notion of what audiences are watching tv is used to create programming (model from radio)
what is audience flow?
movement between show channels - programmers need to carry viewers between tv segments
what do channels control audience flow
- attract and audience
- keep audience tuned in
- bring audiences back
what do channels do to attract an audience ?
- counter programming (to other channels)
- block programming
- repurposing
what is counter programing
programming that attracts and audience that is unsatisfied with other programming
what is block programming
scheduling shows of the same genre on the same night (abc comedy wednesday)
what is repurposing
program sharing between co-owned networks (ex: ABC and Soapnet)
how do programmers keep audiences tuned in
- lead in/lead out
- hammock
- hot switching
- bridging
what are lead ins/ lead outs
stronger show paired with weaker show- if you tune into one show you will tune into the next show
what is hammock?
putting a weak show in between two strong shows
what is hotswitching
no ads between 2 shows
what is bridging?
put show on at an awkward time ; audiences stick around for next program because they feel they have missed too much of shows on other channels
how do programmers bring audiences back
stunt/event scheduling - like 2 hour premieres
what is the goal of promotion
promotes viewer awareness of series and place in the schedule
tv is a text with meaning- what does this mean
- promotion affects the text of tv- framed how it is promoted
- promotion constructs network brands
what is the result of programming and promotion
increasingly blurred boundaries -> use bugs and overlays
what is a bug
brand visibility by showing network logo in corner of tv
what is an overlay
text at the bottom of screen- promotion DURING programming
About this deck
By: Alison Scharman
Created: 2010-03-07
Size: 30 flashcards
Views: 11
Created: 2010-03-07
Size: 30 flashcards
Views: 11
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have been getting MUCH better grades on all my tests for school. Flash cards, notes, and quizzes are great on here. Thanks!”
Kathy
Kathy