Marketing

housingunit containing 2 or more memebrs related by blood or marriage, or adoption

51% of women live without a spouse

• Married with children
• POSSLQ-people of opposite sex sharing living quareters
• same-sex households
• voluntarily childless
• boomerang kids-kids that come home after college

18-24

live with parents, room mates, income to entertainment, cds etc.

married 1 year or less

30-39

"yuppies"-well educated, making money

spend more than save

readmore watch less tv

40-54

both spouses and sometimes a child working

newly weds share role

traditional vs modern families

consumer born between 1946 and 65 "woodstock genertion"

marketing to bbs-

old think brand prefrences locked in, counting days until retirements, sell them things for aches and pains,

new think-they are open to new experiences, working longer, focus on wellness.

born mide 60s early 70s.

Baby Boomers Kids, Latch-key generation, rebels, "slacker generation" feel ignored by marketers, savers, spending on homes, brand loyal

self perpetuating group of consumers held together by common cutural or genetic ties and is identified by its memebers and by others as being a distinguishable group

predicitive of variables (media preferences, leisure, willingness to try)

defining ethic subcultures hard in a melting pot society

process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures

Danger in the borrowing and misinterpretation of cultural products

ex: Claudia Schiffer burned dress

1. african americans
2. hispanic americans
3. asian americans

there is an astonishing variety of flourishing new religious movements

such as scintology etc

religion is seen as taboo subject to marketers

• polygamy beer
• lipton mocking catholics

Dietary and dress requirments create demand for certain products

church leaders can encourage/discourage products/consumption

1. ecology
2. social structure
3. ideology

1. power distance
2. uncertainty avoidance
3. masculinity/femininity
4. individualism/collectivism

embedded in culture, only discover them through interaction.

1. metaphysical-explain origins of existence
2. cosmological-how all components of the universe fit/work together
3. sociological-maintain social order by authorizing a social code to be folowed by members of a culture
4. psychological-provide models of personal conduct

1. possession rituals
2. grooming rituals
3. divestment  rituls
4. exchange rituals
5. rites of passage-graduations, debutante balls
6. holiday rituals-sometimes created by marketers

1. separation
2. liminality
3. aggregation