Mass Comm Midterm
Mass Communication 101 with Toupashain at Virginia Commonwealth University
About this deck
By: Paula Lane
Created: 2011-03-10
Size: 121 flashcards
Views: 83
Created: 2011-03-10
Size: 121 flashcards
Views: 83
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Mass media
The vehicles through which messages are disseminated to Mass audiences
IBOC
In band- On channel, digital conversion, radio industry standard for digital tranmission allows multiple programs on the same channel
Media Literacy
competance or knowledge about the mass media. Fundamental to meda literacy is the ability to see the difference between one on one messages and mass messages.
Legals
Paid advertising by law.
The Differences between interpersonal or group communication and mass communication depends on which 3 things?
1. Distance
2. Audience
3. Feedback
Editorial Content
Mass Media content other than advertising
Narrowcasting
seeking niche audiences, as opposed to broadcasting traditional audience bulding concept
Sub-mass audiences
Section of the largest mass audience with niche interests
Demassification
Media focus on narrower audience segments. Began with radio in 1950's.
Media Multitasking
Simutaneous exposure to messages from difference media has become so common that most people are unaware of it.
Covergence
The delivery of mass messages fragmented into a growing number of digital mechanisms
Half tone
Invented by Fredrick Ives. Reproduction of an image in which the various tones on gray or color produced by variously sized dots.
Linotype
Invented by Omar Mergenthaler. Complex machine with type writer like keyboard set to type into line from molten lead.
Industrial Revolution Effects
Pulp-paper
High speed press
Paper Reels
Type-setting
Pulp Fiction
Low cost books for mass audiences
Moveable Metal Type
Invented by Johannes Gutenberg in Mid 1400'a. Innovative metal alphabet that made printing press agent for mass communication
The first electronic media was..
The sound recording
Associated Press
Worlds Largerst news-gathering org. Non profit and a cooperative owned by member newspaper.
Informational Filter
defieciency sometimes with communication. if some one does not understand language being used
The mosy visible mass media delivered information?
The news
Symbiosis
Media needs us, we need them. Mutually advantageous relationship
Mass Communication
the technology-enabled process by which messages are sent to large, far away audiences. NOT the only form of media exposure. Sending of a message to a great number of people at widely seperated points.
Created national weekly edition of The New York Tribune, What year?
Horace Greenley in 1840
Is the media, in covering controversy, divisive? Yes or N?
No
Largest U.S. advertiser
Proctor and Gamble
Market Place of Ideas
John Milton; 1644 thinker novelist stated that a robust exchange of ideas, none barred, yields better consensus
Richard Hoe
Perfected rotary press.
Henry Luce
Timee founder, launched Life in 1934 photography moved the mag industry into new visual ground
Persistance of Vision
Fast-changing still photos create the illusion of movement
The first recording machine was what and invented by whom?
Phonograph, Thomas Edison in 1877
Telestar
Communication satelllite launched in 1960. Took the first telephone signals from uplink stations on earth returned them to downlink stations
The role of the cable industry changed in 1975 when
Time Inc. media empire put HBOO on satellite as a programming service for local cable companies.
Fiber-Optic
Thin, flexible fibers of capable of transmitting light signals
Gatekeepers
Media people who make judgements on what most merits inclusion in what is sent to networks, stations ane website operators
Regulators
Nonmedia people (Federal Communications Commision,Chinese Gov.) who influence messages
21st century model
Not linear. has several points thats why we call it the World Wide web
Physical Filters
Alertness Interferes impedes deciphering
Psychological Filters
Recievers state of mind that impededs deciphering
Semantic Noise
Sloppy word crafting
Channel Noise
Something that interferes with message transmission
Environmental Noise
Interference at reception site
Noise
Impediment to communication before a message reaches a receiver
Amplification
Giving a message to a larger audience
Concentric Circle
Creates a framework for tracking the different course of a message through the Mass Communication process.
Harold Laswell Narriative Model Questions
Who says what?
In what channel?
To Who?
With what effect?
Tim-Burners Lee
Wrote software as we know it HTML. URL. considered as important as guttenberg
Semi-Conductors
1947; glass-like silicon chips that respond to a negative or positive electrical charge to transmit rapid fire pulses; Jack Barden;; Walter Brittain; William Shockley
Mastery of the electro mag spectrum
led to radio and television
Movies
New media linked with lessons of photography to the recognition of phenomenon called persistence of vision
The introduction of electricity into mass comm. occured with
The telegraph by Samuel Morse. Showed that real time communication was possible over great distances
Frank Ganett
Founder of Ganett media corportation. Grew to own 99 American Daily newspapers and 17 dailies in britain today
Media conglomeration
Process of companies being bought into common ownership but remaining distinct entities.
1789 Postal Act
Provided government discount for mailing newspapers
Joint opeatinf agreements
Combination under federal law of production, distribution, advertising and business operations of competing newspapers
Trade Groups
An organization crated by related endeavors, sometimes competitors, to pursue mutual goals
Creator of Project Gutenburg?
First online digital library. 1971 Micheal Hart.
Trade books
General- Interest title book
Public Domain
Creative work in which no one can claim ownership. Authors never had a copyright
Benjamin Day
Published the New York Sun; Launched penny-aa-copy paper
Benjamin Franklin
First printer to get rich from owning a newspaper
Sullivan decision
Landmark libel case in which New York Times argued for unfettered reporting of public officials
Highbrow Slicks
Magazine whose content has intellectual appeal
Literati
Well-educated people interested in literature and cerebral issue
Who coined the term muckracking?
Theodore Roosevelt
Mcclures magazine
Was a pioneer muckracking magazine
New Yorker editor who pioneered the personality profile
Harold Ross
Adam Curry
pioneer in podcasting technology
National Association of Broadcasters
a radio television and trade organization - record companies began labelling potentially offensive records with Explicit Lyrics
Gold records
500,000 albums sold 1 million singles
Platinum Records
1 millions albums sold. 2 million singles sold
Gerald Levin
The time warner chief executive who defened artist free experssion then shifted positions for the corp. well being
Carnegie Commision for Educational Television
proposed a gov. funded education system concluded that non commercial broadcasting was an underdeveloped national resource.
All things considerd
a pioeer NPR afternoon newsmagazine
Localism
issuing broadcast liceses for service to a specified community
American Public Media
a program provider for non commercial radio stations; Features the creation of Garrison Keilor- the long-running host of A Prarie Home Companion
Multiplexed
Sending multiple message in bundles on the same channel.. recievers can be designed to store programs to be heard at listeners convenience
Mindset for early televison came from
Radio
Synergy
An interaction that prodcues a combined effect greater than the sum of seperate effects
The first feature sound movie
The Jazz Singe
The first full length sound movie
The singing fool
The black pirate
the first feature movie in color
Robert Flaherty
First documentary filmaker
Fairness Doctrine
A u.s. government requirement from 1949 to 1987 that broadcast presentations had to include both sides on competing public issues.
Adolph Zukor
Innovative creator of Paramont as a major movie studio
Vertical Integration
One company owning mutiple stagesd of production, to the detriment of competition
Paramount Decision
U.S. Supreme Court decision break up of movie industry oligarchy in 1948
Big Six studios
Paramount
Disney
Columbia
20th century Fox
Universal
Warner
Ted Turner
Creator of TBS and CNN
Ownership meld
when a company is sumsumed into the ownership of a competing company
Newton Minow
called television a "Vast wasteland"
Corporation for Public Broadcasting
Quasi gov. agency that channels tax generated funds into the U.S. noncommercial television and radio system
David Sarnoff
Broadcast visonary who bult RCA and NBC made telvision technology viable commercially
CATV
early local cable television systems
Video on demand
Dates back to Betamax videotape players in 1976
Inventor of the Browser
Marc Andereesen designed Netscape
Netscape
the first internet browser invented by Marc Andeeresen in 1993
Creators of Goolgle
Stanford University Sergey Brin and Larry Page
Creators of Yahoo
David Filo and Jerry Yang
ARPAnet
Advanced Research Projects agengy network- Millitary network that preceded the internet- for military contractors and universities
Passed Links
references to web sources shared among computer user- are included in twitter discussions and are like supporting data elsewhere on internet
Ebay
The pioneer auction site started in 1995 Pierre Omidyar
Joh Peter Zenger
defied authorities with his New York Journal in 1733
Journalistic Trends include
explanatory reporting, soft news, 24/7 reporting
The notion of objectivity in news is
Vexing
Benjamin Harris
the first colonial newspaper in Boston
James Gordon Bennett
organized the first methodical news coverage, organized first newsroom and reporting staff
Horace Greenly
Pioneered editorial
Lightning news delivered by
telegraph
inverted pyramid
most important news first
Pulitzer and hearst work led to the growth of
Jazz journalism-characterized by talbloud for amd emphasis on photography
Hebert gans
Concluded that journalist have mainstreem values indentified the primary values that journalist in making their news judgements
Consensible nature of news
news organization second guessing competition in deciding coverage
Aggregation sites
News sites that regurgitate news complied from elsewhere of that offer pass through links to other sources
Distibutive journalism
Information included in news from widely diversivev souces of unchecked veracity. Free for all that is the internet today
The advent of web news
has eroded some of the standard operating practives in newsrooms that historically had given readers a high level of expectations for accuracu and judgement
The transition of news into internet delivery of news and financial pressure to reduce staff has lead to
1. less comprehensice coverage
2. less enterprise
3. less outlying news
4. fewer beats
5. less independent reporting
Josh Wolf
spent 226 days in jail for refusing to tell information; longer than any other journalist in history Victory on fee press
Washington Post reporter who dug up water gate
Carl Bernstein
Bernstein and Woodward idepth reporting in 1972 called
investigative reporting
Investigative reporting
enterprise reportign that reveals new information; often startling. most often these are stories that official source would rather not have told.
Soft news
news geared to satisfy audience informations wants not needs like lifestyle or entertainment
About this deck
By: Paula Lane
Created: 2011-03-10
Size: 121 flashcards
Views: 83
Created: 2011-03-10
Size: 121 flashcards
Views: 83
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
Naj