Midterm #2
Journalism 201 with Sen at University of Oregon
About this deck
By: Emily Scher
Textbook: Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Public Relations: A Values-Driven Approach (4th Edition)
Created: 2011-02-22
Size: 55 flashcards
Views: 61
Textbook: Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Public Relations: A Values-Driven Approach (4th Edition)Created: 2011-02-22
Size: 55 flashcards
Views: 61
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5 types of sitcoms
family (leave it to beaver)
rural (the beverly hillbillies)
goofy (i dream of jeannie)
occult (bewitched)
military (hogan's heroes)
rural (the beverly hillbillies)
goofy (i dream of jeannie)
occult (bewitched)
military (hogan's heroes)
50's
sitcoms migrated from radio to television
70's
All in the Family premiered
- maturing of the genre, dealt openly with social problems
Mary Tyler Moore show
- tried to depict modern gender roles in the workplace and life of a single woman
- maturing of the genre, dealt openly with social problems
Mary Tyler Moore show
- tried to depict modern gender roles in the workplace and life of a single woman
80's
Cheers and Family Ties
- gender issues and contradictions in a family
- gender issues and contradictions in a family
Zworykin
inventor of the TV camera tube
Farnsworth
trasmitted the first televised picture in 1927
UHF
ultra high frequency
channels 14-69 later used for television
channels 14-69 later used for television
VHF
very high frequency
13 vhf channels set aside for television in 1941
13 vhf channels set aside for television in 1941
independent stations
not affiliated with any networks
affiliate
local broadcaster that carries some or all of the program line-up of a network, but is owned by a company other than the owner of the network
deficit production
networks pay only 2/3 of the cost
syndication
publish or broadcast material simultaneously in a number of stations
2 types: off-net and first-run
2 types: off-net and first-run
first-run
sold directly to individual stations
off-net
that which previously ran on networks
superstation
station whose signal is distributed by satellite to many cable stations
premium channels
subscription based television services
Nielson
does audience research to measure amount of viewers. two important statistics are rating and share.
ratings
percentage of sample households tuned to the station
share
percentage of the actual audience (all the households in the sample actually watching television) tuned to that show
propaganda
information of biased or misleading nature, used to promote or publicize a particular political cause or point of view
public opinion
mass media had very powerful effects in shaping what the public thought
today public opinion polls are a major phenomenon of the political and policy-making process
today public opinion polls are a major phenomenon of the political and policy-making process
advertising research
as consumer choice became important, sellers needed to find out what customers thought about products
Payne Fund studies
social-psychological study that measured individual behavior and cognition
tried to look at the impact of movies on youth
tried to look at the impact of movies on youth
private and proprietary research
conducted for a business, corporation, or even a political campaign
data gathered is not available to the general public, tends to be applied research in the sense that it addresses some real-life need
data gathered is not available to the general public, tends to be applied research in the sense that it addresses some real-life need
hypodermic needle model
based on the propaganda and public opinion research
postulated that media had a very strong hold and impact on vulnerable audiences
also known as the magic-bullet theory or direct-effects theory
postulated that media had a very strong hold and impact on vulnerable audiences
also known as the magic-bullet theory or direct-effects theory
minimal effects model
came into prominence after 2 important studies of voting behavior
studies found that people rarely mentioned media as an influence on how they voted
they rather mentioned friends and acquaintances thus giving rise to the 2-step flow model where the general public's opinions were shaped by influential opinion leaders.
studies found that people rarely mentioned media as an influence on how they voted
they rather mentioned friends and acquaintances thus giving rise to the 2-step flow model where the general public's opinions were shaped by influential opinion leaders.
uses and gratifications model
asks "why do we use the media?"
provides a functionalist explanation of the media
media provides entertainment, information, escape, etc.
provides a functionalist explanation of the media
media provides entertainment, information, escape, etc.
agenda-setting model
argues that the media does not tell us what to think but rather what to think about
cultivation model
proposes that heavy viewing of television causes individuals to perceive reality in ways that are consistent with the portrayals on television
Laswell
wrote "Propaganda Techniques in the World War" in 1927 that led to the propaganda analysis
Lazarsfeld
conducted 2 important studies in the 1940s leading to the minimal effects model
Gerbner
proposed the cultivation model
census
method of gathering info in which the entire population is taken into account
simple random samples
assigning a number to each student and choose numbers randomly to reach the sample size
stratified samples
represents the population more accurately (weigh each sample according to the population distribution)
cluster samples
divide city into blocks and select simple random sample of blocks from population. then measure household incomes of these randomly selected blocks
systematic samples
every 10th car
used when the entire population is not known or available in advance
used when the entire population is not known or available in advance
margin of error
an amount that is allowed for in case of miscalculation or change of circumstances
origin of blues
South, Mississippi Delta
acoustic blues
bluesman: itinerant figure, acoustic guitar in hand, moved restlessly from place to place, often alcoholic/violent
electric blues
faster, louder, more aggressive reflecting life in the ghettos and the tough neighborhoods in the big city
Blues greats
Charley Patton
Robert Johnson (eric clapton's god)
Robert Johnson (eric clapton's god)
chicago blues/migrated from mississippi
Muddy Waters
Howling Wolf
John Lee Hooker
Howling Wolf
John Lee Hooker
Eric Clapton
english blues and rock guitarist, singer, and composer
three time inductee to rock and roll hall of fame
three time inductee to rock and roll hall of fame
rhythm and blues (r&b)
incorporated wind instruments
much more upbeat and danceable beat and was generally more "light" and fun than the blues
much more upbeat and danceable beat and was generally more "light" and fun than the blues
Country
appalachian regions, settlers were isolated in hilly country
preserved music they brought from england, scotland, etc.
preserved music they brought from england, scotland, etc.
Carter Family
country music --> Wildwood Flower
Jimmie Rodgers
hillbilly music
first person voted to the country music hall of fame
first person voted to the country music hall of fame
Bob Wills
introduced western swing, country became rechristened as country and western
followers of bob wills
Hank Snow
Hank Williams ("immortal")
Hank Williams ("immortal")
Chuck Berry
first year inductee of rock and roll hall of fame
Buddy Holly
rock and roll singer, guitarist, and songwriter
killed in plane crash
killed in plane crash
Jerry Lee Lewis
southern rockabilly great
Elvis
white singer with black feet
first disk- thats all right mama & blue moon of kentucky
first disk- thats all right mama & blue moon of kentucky
professor longhair
new orleans blues singer and pianist
About this deck
By: Emily Scher
Textbook: Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Public Relations: A Values-Driven Approach (4th Edition)
Created: 2011-02-22
Size: 55 flashcards
Views: 61
Textbook: Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Public Relations: A Values-Driven Approach (4th Edition)Created: 2011-02-22
Size: 55 flashcards
Views: 61
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis
Dennis