Psychology Notes 8/20/10 92% of CEOs had pets as kids ?Ignoring the base rate? Base rate: the number of natural occurrences (most non CEOs had pets as kids) Psychology ? the study of the brain and its behavior Hawthorne Effect ? an increase in attention increases productivity Psychology Hard science Psychology is empirical ? the conclusions should be based on systematic, direct observation, not conjecture The ides must be tested History / roots Physiology (study of body) & Philosophy (study of mind) Combined to form psychology Father of psychology ? Wilhelm Wundt 1879 Established the first library Studied conscious experience (attention, memory & time reaction) Born in Germany, grew the most in the US G. Stanley Hall ? set up America?s first lab Created the first psychological journal 1st president of the APA 2 schools of thought on learning structural learning (structuralism) introspection ? careful systematic observations of one?s own conscious experience functionalism ? why? Function or purpose of consciousness Ex. Why do men do things different than women Test Tips you don?t need to know the key term psychiatry skip section: ?Basic principles of genetics? pg. 110 Book reading: recommended to read the book before lecture
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