Notes_Oral_Presentation.pdf

Chapter 15 Speaking Skills Mary Ellen Guffey, Business Communication: Process and Product Edited by Kay Blasingame-Boike Fall 2007 Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 2 Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 3 ?Identify your purpose. ?Decide what you want your audience to believe, remember, or do when you finish. ?Aim all parts of your talk toward your purpose. ?Know your audience. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 4 ?Organize the introduction. ?Get the audience involved. ?Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self-effacing story. ?Establish your credibility by identifying your position, expertise, knowledge, or qualifications. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 5 ?Organize the introduction. ?Introduce your topic. ?Preview the main points. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 6 ?Organize the body. ?Develop two to four main points. Streamline your topic and summarize its principal parts. ?Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 7 ?Organize the body. ?Prepare transitions. ?Use ?bridge? statements between major parts (I?ve just discussed three reasons for X; now I want to move to Y). ?Use verbal signposts (however, for example, etc.). ?Have extra material ready. ?Be prepared with more information and visuals if needed. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 8 ?Organize the conclusion. ?Review your main points. ?Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what you want them to do. ?Plan a graceful exit. Preparing an Oral Presentation Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 9 1. A promise By the end of this presentation, you will be able to . . . . 2. Drama Tell a moving story; describe a serious problem. 3. Eye contact Command attention at the beginning by making eye contact with as many people as possible. Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 10 4. Movement Leave the lectern area. Move toward the audience. 5. Questions Ask for a show of hands. Use rhetorical questions. 6. Demonstrations Include a member of the audience. Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 1 7. Samples/gimmicks Award prizes to volunteer participants; pass out samples. 8. Visuals Use a variety of visuals. 9. Self-interest Audience wants to know ?What?s in it for me?? Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention How the Best Speakers Build Audience Rapport ?Try using some of these techniques: ?Analogies ?Metaphors ?Similes ?Personal anecdotes ?Personalized statistics ?Worst- and best-case scenarios Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 12 Use Verbal Signposts ?Previewing ?Summarizing ?Switching directions Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 13 Nonverbal Messages ?Look terrific! ?Animate your body. ?Punctuate your words. ?Get out from behind the podium. ?Vary your facial expression. Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 14 Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 15 Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 16 ?Select the medium. ?Consider the size of the audience and the degree of formality desired. ?Consider cost, ease of preparation, and potential effectiveness. Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 17 ?Highlight the main ideas. ?Focus on major concepts only. ?Avoid overkill. Showing too many graphics reduces effectiveness. ?Keep all visuals simple. Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 18 ?Ensure visibility. ?Use large type for transparencies and slides. ?Position the screen high enough to be seen. ?Be sure all audience members can see. Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 19 ?Enhance comprehension. ?Give the audience a moment to study a visual before discussing it. ?Paraphrase its verbal message; don?t read it. Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 20 ?Practice using your visual aids. ?Rehearse your talk, perfecting the handling of your visual aids. ?Practice talking to the audience and not to the visual. Designing and Using Graphics Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 21 Overcoming Stage Fright Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 22 ?Stomach butterflies ?Pounding heart ?Shortage of breath ?Sweaty palms ?Dry throat ?Unsteady voice ?Trembling hands ?Wobbly knees ?Tied tongue Overcoming Stage Fright Symptoms of Stage Fright Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 23 ?Select a familiar, relevant topic. Prepare 150 percent. ?Use positive self-talk. ?Convert your fear into anticipation and enthusiasm. ?Shift the focus from yourself to your visuals. Ways to Overcome Stage Fright Overcoming Stage Fright Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 24 ?Give yourself permission to make an occasional mistake. ?Ignore stumbles; keep going. Don?t apologize. ?Make the listeners your partners. Get them involved. ?Just before you speak, practice deep breathing. Ways to Overcome Stage Fright Overcoming Stage Fright Before Your Presentation ?Prepare thoroughly. ?Rehearse repeatedly. ?Time yourself. ?Request a lectern. ?Check the room. ?Greet members of the audience. ?Practice stress reduction. Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 25 During the Presentation ?Begin with a pause. ?Present your first sentence from memory. ?Maintain eye contact. ?Control your voice and vocabulary. ?Put the brakes on. ?Move naturally. ?Use visual aids effectively. Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 26 ?Avoid digressions. ?Summarize your main points. Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 27 After Your Presentation ?Distribute handouts. ?Encourage questions. ?Repeat questions. ?Reinforce your main points. ?Keep control. ?Avoid Yes, but answers. ?End with a summary and appreciation. Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 28 Mary Ellen Gufey, Business Communication: Process and Product, 4e Ch. 15, Slide 29 End Bethany Beets Bus Com Resource Notes Oral Presentation