Politcal and legal factors
Marketing 340 with Wong at Iowa State University
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Political and legal factors -federal legislation?affect marketing, protect consumers -state laws -regulatory agencies FTC, FDA -local ordinances Competitive Factors -who are my competitors? Different levels of competition based on size and degree of interdependence Laws?protect consumer, create separation Laws and regulations protect: new technology---patents, copyrights, intellectual property Society---environment Businesses---anti monopoly (1840-1920) Consumer ---1960s Federal legislation Regulate competitive environment Sherman act Clayton act Federal trade commission act All of above are anti monopoly Celler-kefauver anti-merger act Create environment for business Regulate Pricing Practices Robinson-patman act Control false advertising Wheeler-lea act---truth in advertising Regulatory agencies (enforcement) Consumer product safety Protects consumer safety in and around their homes Federal trade commission Prevents unfair methods of competition in commerce. Instantiated claims in ads Food and drug administration enforces safety regulation for food and drug products----pharmaceuticals Powers of the FTC case & desist order consent decree affirmative disclosure corrective advertising restitution counter adverting
About this note
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
Naj