Unit 1 Guide pg5.docx

NARC- promote and enforce standards of truth, accuracy, taste, morally and social respect in ads PAGE 49 NAD- monitors ads, practices and reviews complaints about ads from consumers and consumer groups NARB- appeals board. Consists of a chairperson, 70 volunteer members, 39 national advertisers, 21 agency reps, 10 laypeople CARU- review and evaluate child-directed advertising in all media and online privacy practice as they affect children Commercial speech Speech done on behalf of a company/individual for the intent of making a profit Commercial Speech regulation: Central Hudson Test 1980-PAGE 39 -came out with a clear assessment whether your ad will be protected by the first amendment --The as in question must be for a legal product and must be free of misleading claims -- The gov. must prove that the absence of regulation would have a negative effect -- The gov. must be able to establish conclusively that regulating adv. would be effective in furthering gov. interest --the gov. would have to establish that there are no other means to accomplish the same end without restricting free speech Supreme court cases Valentine v. Christensen (1942)- up until this date, there has never been a court case that addressed whether or not adv. had first amendment protection Bigelow v. Virginia (1975)- Bigelow ran an ad for abortion clinics in NY-abortion clinics illegal in VirginaSupreme court said that commercial speech deserves a degree of protection from first amendment