Vocab Flashcards Chapters 3,4,5

Communication Arts 102 with Miller at Rutgers University - New Brunswick/Piscataway

About this deck

By: Gaurav Panchal
Textbook:

Media and Culture: An Introduction to Mass Communication
Created: 2009-10-10
Size: 20 flashcards
Views: 112

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Rockabilly

was raised on bluegrass music and radios grand old Opry Perkins, mixed influences with music he heard from black cotton field workers and blues singers like Mudd Waters. ?Blue Suede Shoes?

Payola

record promoters paying deejays or radio programmers to play particular songs

Oligopoly

the market condition that exists when there are few sellers, as a result of which they can greatly influence price and other market factors

Radio Act of 1912

required all wireless stations to obtain licenses from the commerce department because a lot of amateur radio stations were cramming the airwaves

RCA

Radio Corporation of America, founded by GE (General Electric) and monopolized the wireless industry

Network

a cost saving operation that links together different broadcast stations at a central point

Radio Act of 1927

said that licensees did not own their channels but could license them as long as they operated to serve the ?public interest, convenience, or necessity,? also created the FRC (Federal Radio Commission), later to be renamed to the Federal Communications Commission (FCC)

Transistors

Small electrical devices that could receive and amplify radio signals.

Format radio

Management controlled programming rather than deejay controlled

Pay-for-play

payola alternative where an upfront payment was made for a song to be played for particular amounts throughout the day

Telecommunication Acts of 1996

allows individual and companies to acquire as many radio stations as they want, with relaxed restrictions on the number of stations a single broadcaster may own in the same city.

Public Broadcasting Act of 1967

created the NPR (National Public Radio) and PBS (Public Broadcasting Service) to create alternatives to commercial broadcasting which used radio and television as education tools.

Deficit Financing

a company leases a show to a network for a license fee that is actually less than the cost of production

Rerun syndication

when a program has enough episodes, it can be sold to hundreds of TV stations in the US and overseas to overcome the deficit.

Financial Interest and Syndication Rules (fin-syn)

?constituted the most damaging attack against the network TV monopoly in FCC history?, preventing the Big Three television networks from owning any of the programming that they aired in primetime

Evergreens

popular old network reruns such as the Andy Griffith show and I Love Lucy

Fringe time

time immediately before a network?s primetime schedule, usually filled by syndicated programs.

Off-Network Syndication

older, no longer running programs bought for reruns at local stations to boost ratings after late evening news, for example Cosby Show or Simpsons.

First-run syndication

any program specifically produced for sale into syndication markets.

About this deck

By: Gaurav Panchal
Textbook:

Media and Culture: An Introduction to Mass Communication
Created: 2009-10-10
Size: 20 flashcards
Views: 112

About StudyBlue

“Simply amazing. The flash cards are smooth, there are many different types of studying tools, and there is a great search engine. I praise you on the awesomeness.”
Dennis