Week 2

New Media & Everyday Life Week 2 Notes Social Media Revolution Video we saw last week www.youtube.com/watch?v=sIFYPQjYhv8 What is it telling us? People adopt much quicker compared to TV, Radio Interactive What is Social Media? Features Create a community online Examples Facebook Youtube Intermediate Just one aspect of New Media, but not quite a major one What are some characteristics of social media? Can we think about other ?new media? that share these characteristics? What do new technologies do? Do new things We are doing new things to create these things Examples: Electronic books Skype Skills Advertising Get personal message across Give use new powers Create new consequences for human beings Addiction Reachable Laws Ethical Privacy Crimes and scams Bend minds Makes things easier Creativity Changes expectations and experiences Transform institutions Media merging (phone, internet & TV) Banking online Podcast Liberate Oppress Work and leisure blurred Feel we are stuck in technology What is new about New Media? A question about continuity and change Requires an investigation into the complexities of innovation as both a technological and social process Must inquire into the nature of power, and the degree of freedom both to shape and to resist technology What do these technologies do? Do they allow us to create a more democratic society ?Distinct? Characteristics of New Media Digital convergence Companies coming together Content coming together Many-to-many communication Interactivity Respond and instant Globalization Virtuality Are they really new? Silverstone argues these are not new at all Sonia Livingstone Suggests we: What is new for society about the new media? Insists on location technological developments ?within the cultural processes and associated timescale of domestic diffusion & appropriation? Domestic Local with a specific category ?normal? family, average consumer everyday Home Diffusion Disperse Appropriation Make it your own She focuses on what is new for audiences in new media, and what might these new ways of consuming media mean to society as a whole ? a social rather than a technological definition Competing technologies Blueray DVD vs. Hi definition DVD Consuming media Builds communication to family & friends What does it mean for us? What changes have occurred? This approach allows for ?a wider view of what?s new for audiences? (60) How does Time-Scale for Technological Development Differ from Social Change? By the time a technology reaches that market, much time has already spent on development ? sometimes years On-going process Social uses and impact takes longer. It only begins at the introductions of the product to the market, and then within the home Slowly grows (adapt) Time scale in the future Livngstone, p. 61 The diffusion of new media technologies must be understood as both as social and market forces Some media is not useful Social meaning and practices which develop around a medium have their own trajectory People who have money adapt Geeky people adapt Status symbol Appropriation happens in different stages As technology gets more and more apart of normal life is will be more expected What Does New Media Mean? Multiplication of personally owned media Own multiple Do not like to share Both ?old? and ?current? media are diversifying in form of contents There is a shift towards convergent forms of information services Podcasts Walking through tours on campuses Multiple types of media Shift towards more interactive communication What is Changed about New Media? Mainstreaming of New Media Computer mediated computers have become common place Expectations about what can be found online has soared We are not so skeptical about how powers relations are built into new media Not worried about what information the government knows what we are doing Use of new media for social activism Stories happening in Iran Smart Mobs We are gathering at this time, this place to protest Interiority of new media uses and meanings Individual use of new media ? sometimes isolating Previous research on new media were more marco Example: 11 year old girls using cell phones in Florida I do think, though, that there is a return to this What is New Media? ?the idea of ?new media? captures both the development of unique forms of digital media, and remaking of more traditional forms to adopt and adapt to the new media technologies.? ? (Flew, 3-4) ?rapid set of formal and technological experiments? and ?complex set of interactions between new technological possibilities and established media forms.? ? (Lister et al, 10) This two-prolonged definition of new media is a useful place to start because while new media alludes to technological developments such as the Internet and mobile phone technology, new media cannot be entirely separated from ?old? media either. The creation, development, and consumption of new, computer or digital media do not mean the eradication of XXXXX ?The Media? as an Institution Refers to ?communication media? The institutions and organizations in which people work The cultural and material produced We investigate wider processes through which information and representations of ?the media? is distributed, received, and consumed by its various audiences and is regulated and controlled by the state and the market The amount of available information we have access to information Control by the state We can only take so much ?The media? is fully understood as a fully social institution, while ?new media? suggests something far less settled, known, and identified. Current generation does not trust media TV became a type of entertainment Media has become a blur between new and entertainment The Intensity of Change A shirt from modernity to post modernity Intensify process of globalization Replacement in the West of an industrial age of manufacturing by a ?post-industrial? information age Growth of China An decentering of established and decentralized geo-political orders Distinguishing Kinds of New Media New textual experiences Computer games Hypertexts Special effects New ways of representing the world Virtual environments Screen-based interactive media New relationships between subjects (users and consumers) and media tech Networks Media in everyday life New experiences of the relationship between embodiment, identity, and community Shifts in the personal and social experiences of time, space and place New conceptions of the biological body?s relationships to technological media Distinctions between humans and artificial Natural and technology, body (media as) technological prosthesis, real & virtual New patterns of organizations and productions Ownership Access Control Characteristics of New Media Digitality Interactivity Hypertextuality Dispersal Virtuality Different Approaches with New Media Human interactions with media How we have adapted to media in our lives The New Media ? Youtube clip Become creators Social networking sites Youtube videos Wikipedia No longer just receiving media Dedemocracy Can all have an opinion What the people want ? general democracy wants to create new products Text message Creativity Easier to share media Venues videos Great talent Self expression Pros and Cons Need to shift though (Violence) Freedom of access/disruption Find like minded people