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- Consumer Behavior And Family
- Consumer Behavior And Family 1110
- James
- Why%20Train%20-%20Discount%20%26%20Addiction.pptx
Why%20Train%20-%20Discount%20%26%20Addiction.pptx
Consumer Behavior And Family 1110 with James at University of Georgia
About this note
By: Charli Allen
Created: 2010-02-22
File Size: 42 page(s)
Views: 1
Created: 2010-02-22
File Size: 42 page(s)
Views: 1
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The problem of excessive future discounting and addictions Why train the elephant? Elephant in charge Short-term Impulsive Doer Passions Affective/Visceral Hot state Long-term Patient Planner Impartial spectator Deliberative Cold state If given total control, the ?elephant? side makes choices detrimental to future success and happiness. Problems with an untrained elephant? Decisions dominated by the short-term, impulsive self tend to reduce future happiness and success due to: Excessive future discounting Finding negative addictions Avoiding positive addictions Problems with excessive future discounting Future discounting The rate at which you are willing to trade immediate experience for future experience. Today, I can drive away in a new car with nothing down! In the future, I?m paying 14% interest on an asset with disappearing value. Excessive future discounting The rate at which we are willing to trade current experience for future experience reflects our rate of future discounting. Today I can spend $100 borrowed on my credit card In the future, I will pay $150 in accumulated interest/penalties Where will you change from saying ?yes? to the saying ?no?? Future discounting If you were in a mall and wanted to buy something, how much would you be willing to pay for $100 right now? Today $100 borrowed Next month $99 owed. Next month $95 owed. Next month $100 owed. Next month $101 owed. Next month $102 owed. Next month $105 owed. A B C D E Future discounting in other areas Short-term Impulsive Doer Passions Affective/ Visceral Hot state Decisions by the elephant tend ignore future consequences. Future discounting in eating Healthy? Unhealthy? Moderate? Excessive? Future discounting in drinking None? Moderate? Excess? Future discounting in education Graduate? Drop out? Future discounting in sex Abstain? Monogamy? Serial monogamy? Risky? Future discounting in exercise None? Rare? Regular? Excessive future discounting Short-term Impulsive Doer Passions Affective/Visceral Hot state The elephant-side may make ?fun? choices, but you could end up broke, obese, ignorant, hung over, diseased, and dying! Future discounting and success in children ?Those 4-year-old children who delayed gratification longer in certain laboratory situations developed into more cognitively and socially competent adolescents, achieving higher scholastic performance and coping better with frustration and stress.? http://www.youtube.com/watch?v=M0yhHKWUa0g Mischel, W. (Columbia), Shoda, Y. (Columbia), Rodriguez, M. (Columbia), 1989, Delay of gratification in children. Science, 244, 933-938. Time horizon and wealth building In 1998 about 5,000 people were asked: ?In planning your saving and spending, which of the following time periods is most important to you, the next few months, the next year, the next few years, the next 5-10 years, or longer than 10 years?? Comparing people with the same starting wealth, did those with longer time horizons accumulate more wealth in the following 8 years? Wealth growth and time horizon Comparing with the wealth growth of other people with the same starting wealth: Answer in 1998: Financial Planning Time Horizon 1998-2006 change in wealth v. Others with identical starting wealth next few months No significant difference the next year No significant difference the next few years No significant difference the next 5-10 years + $157,427 more than others longer than 10 years + $240,699 more than others Other research finds: Planning ahead?wealth ?Why do similar households end up with very different levels of wealth?? ?We use new and unique survey data to assess these differences and to measure each household?s ?propensity to plan.? We show that those with a higher such propensity spend more time developing financial plans, and that this shift in planning is associated with increased wealth.? Ameriks, J., Caplin, A. (NYU), Leahy, J. (NYU). 2003. Wealth accumulation and the propensity to plan. Quarterly Journal of Economics, 118(3), 1007-1047. Problems with an untrained elephant? Decisions dominated by the short-term, impulsive self tend to reduce future happiness and success due to: Excessive future discounting Finding negative addictions Avoiding positive addictions Finding negative addictions Short-term Impulsive Doer Passions Affective/Visceral Hot state The elephant is experiential. Consequently, the elephant side craves experiential variety. Variety enhances experiential utility Variety is important because ?diminishing marginal utility? changes preferences. When enjoyment drops, we switch to another choice. Hot Dogs Consumed Utility from Each Hot Dog 1 +10 2 +4 3 0 4 -1 5 -4 6 -10 But, unlimited experimentation is risky due to negative addiction ?traps? The rider ?knows? that meth generates a high (and has terrible future consequences). Although the elephant doesn?t care about the future, it hasn?t experienced the effects, so it isn?t tempted. Addiction alters the ability of the rider to control future choices. The elephant gradually loses ability to experience other types of enjoyment, and focuses exclusively on the addiction. Negative addictions as a path dependent preference A negative addiction is initially pleasurable gradually requires more consumption to reach the same level of satisfaction lowers satisfaction from other items (Anhedonia) creates future harm Anhedonia The inability to experience pleasure from normally pleasurable life events Can result from the use of artificial dopamine stimulants like cocaine or amphetamines (negative addictions) The negative addiction trap How does a negative addiction affect Future Choices? Future Satisfaction? The Future Brain? Work in groups of 2-5 people. After the video, discuss and have one person write down your thoughts Addiction.wmv http://www.hbo.com/addiction/thefilm/centerpiece/616_segment_5.html ?Rationality? inside a negative addiction ?[previous research shows] people who discount the future heavily are more likely to become addicted. Our result establishes the converse, that harmful addictions induce even rational persons to discount the future more heavily, which may in turn lead them to become more addicted.? Becker, G. (Chicago) & Mulligan, C. (Chicago) , 1997, The endogenous determination of time preference. Quarterly Journal of Economics, 113, p.744 ?Rationality? inside a negative addiction We could work through the mathematics of the model from Nobel prize winning economist Gary Becker? but, instead, let?s try? Becker, G. (Chicago) & Mulligan, C. (Chicago) , 1997, The endogenous determination of time preference. Quarterly Journal of Economics, 113, p.744 Translating Gary Becker using Jeff Spicoli Look, it?s not like he is giving up a future career as a brain surgeon or something. Even if he could have done that at one point in his life, that is no longer an option due to the effects of addiction. So he isn?t giving up that much more by continuing to diminish his (already limited) future prospects. Rationality inside a negative addiction The initial meth user may be giving up a lot of future opportunities for using. After continued use, she may not be giving up as many future opportunities to keep using. Path dependent preference: negative addiction A low concern for the future addictive consumption (diminishes future options) Diminished future options means additional loss from further consumption is less Non addictive consumption ? reward Anhedonia ? Applying concepts to practice An Interview with Kathleen T. Brady, M.D., Ph.D., Professor and Director of the Clinical Neuroscience Division at the Medical University of South Carolina. Anhedonia and early intervention http://www.hbo.com/addiction/thefilm/supplemental/621_kathleen_brady.html From start of ?How Does Addiction Affect the Brain?? until just before start of ?What aspects of a person?s life need to be addressed in recovery?? (Ending segment of chapter 1 on the website) Negative addictions and the paradox of consumption variety Unlimited consumption experimenting risks negative addiction. Negative addiction leads to exclusive focus on the addictive item. Unlimited consumption variety for immediate experience Negative addiction Extreme focus on addiction with poor life experiences Problems with an untrained elephant? Decisions dominated by the short-term, impulsive self, tend to reduce future happiness and success due to: Excessive future discounting Finding negative addictions Avoiding positive addictions A negative addiction is initially pleasurable gradually requires more consumption to reach the same level of satisfaction lowers satisfaction from other items (Anhedonia) creates future harm A positive addiction is initially not very enjoyable gradually becomes more enjoyable with experience creates future benefits Discussion question Can you think of things that are Good for you (or are at least not harmful) May not be initially enjoyable Gradually become more enjoyable with continued experience? Work in groups of 2-5 people, discuss and have one person write down your ideas Potential positive addictions Education in a particular field of study Exercise Religious practice Reading complex novels or non-fiction Watching opera, ballet, football, equestrian, basketball Playing a musical instrument or a sport Consumption capital and positive addictions Experience leads to greater understanding, appreciation, and enjoyment. This accumulated experience resulting in greater enjoyment is called ?consumption capital? Sing, o muse of the pernicious anger of Achilles? Path dependent preference: positive addictions Low current utility but with future benefits Practice increases enjoyment of future consumption Increased current utility leads to more practice Consumption Capital ? External Benefits ? Planned and unplanned focus Unintentional focus Ignoring long-term outcomes Negative addictions Increasing focus on addictive substance Decreasing opportunities Intentional focus Planning for long-term outcomes Positive addictions Increasing focus on long-term behaviors Increasing opportunities If you feed it, it will grow Early decisions are like yeast (a.k.a. ?path dependent preferences?) An early decision for short-term, visceral choice can reduce future options and lead to preference for more short-term, visceral choices An early decision for long-term goal achievement can lead to more opportunities for goal achievement Overcoming misleading experience In the case of both negative and positive addictions, initial experience is misleading. Negative addictions provide initial positive feedback Positive addictions provide initial negative feedback Overcoming misleading experience Because of this false experience feedback, ideal outcomes require externally influencing the choice environment. By You By The Law By Your Mother Elephant training by environmental control Criminalizing or subsidizing choices Training, guilt, nagging, etc.
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About this note
By: Charli Allen
Created: 2010-02-22
File Size: 42 page(s)
Views: 1
Created: 2010-02-22
File Size: 42 page(s)
Views: 1
About StudyBlue
STUDYBLUE makes things that make you better at school.
Things like online flashcards with photos and audio.
Things like personalized quizzes and friendly reminders about when (and what) to study next.
Think of it as a digital backpack™: access to all of your study materials online and on your phone.
STUDYBLUE exists to make studying efficient and effective for every student, for free. Join us.
“I have used this website for three exams, and I see a huge difference in my test results.”
Naj
Naj