Marketing Department
University of Wisconsin - Madison
- Materials (431)
- Classes (12)
- Professors (23)
- Textbooks (12)
Materials (431)
Materials
- mkt 300 final2013-05-30
- chapter 72013-05-15
- marketing midterm 2013-05-12
- mkt 300 final2013-05-09
- erpsim transactions2013-05-07
- final exam2013-05-05
- chapter 52013-04-07
- week 62013-03-13
- week 42013-03-13
- week 32013-03-12
- week 22013-03-12
- chapter nine2013-03-10
- chapter eight2013-03-10
- midterm #12013-03-08
- marketing midterm 2013-03-01
- chapter 42013-02-23
- consumer trends2013-02-23
- chapter 42013-02-22
- chapter 72013-02-22
- chapter 32013-02-22
- chapter 22013-02-21
- chapter 12013-02-20
- chapter 62013-02-14
- chapter 52013-02-13
- chapters 1&22013-02-13
- marketing final2012-12-16
- chapter 16: global consumer culture 2012-12-15
- chapter 15: cultural influences 2012-12-15
- chapter 14: subcultures: age 2012-12-15
- chapter 13: subcultures: ethnic, racial, and religious 2012-12-15
- chapter 12: subcultures: income & class2012-12-15
- chapter 82012-12-14
- chapter 72012-12-14
- chapters 7-182012-12-13
- chapter 92012-12-12
- chapter 172012-12-12
- chapter 162012-12-10
- marketing reading notes chapter 1-18.docx2012-12-08
- chapter 152012-12-07
- chapter 142012-12-07
- chapter 132012-12-05
- chapter 122012-12-04
- chapter 112012-12-03
- chapter 102012-12-03
- chapter 82012-11-28
- chapter 72012-11-28
- brand midterm 22012-11-15
- exam 1 review.docx2012-10-30
- mkt 300 exam 1, ch 1-6, brachman2012-10-26
- chapter two: food retailers2012-10-26
- chapter three: multichannel retailing (1st outline)2012-10-26
- mkt 305: chapter five2012-10-26
- chapter 52012-10-26
- mkt 305: chapter six 2012-10-26
- chapter two: general merchandise 2012-10-26
- chapter 32012-10-26
- chapter 62012-10-26
- mkt 305: chapter four 2012-10-26
- chapter one2012-10-26
- mkt 305: chapter three2012-10-26
- chapter 22012-10-26
- mkt305: chapter two2012-10-26
- mkt 305: chapter one2012-10-26
- chapter 12012-10-26
- chapter 42012-10-26
- chapter two: service, ownership 2012-10-26
- chapter 82012-05-17
- chapter 72012-05-16
- chapter 12012-03-27
- marketing midterm 12012-03-11
- midterm 2 material2012-03-06
- chapter 52012-03-04
- chapter 42012-03-04
- chapter 32012-03-04
- chapter 22012-03-04
- chapter 62012-03-03
- chapter 12012-03-03
- mkt 305 lecture note2012-03-03
- chapter 16 terms2011-12-17
- chapter 15 terms2011-12-17
- chapter 14 terms2011-12-17
- chapter 13 terms2011-12-17
- chapter 12 terms2011-12-17
- chapter 9 terms2011-12-17
- chapter 6: quiz 1: midterm 12011-12-13
- chapter 2: quiz 1: midterm 12011-12-13
- chapter 1: quiz 1: midterm 12011-12-13
- 460 final2011-11-30
- midterm 12011-10-24
- chapter 8 terms2011-10-20
- chapter 7 terms2011-10-20
- chapter 4 terms2011-10-19
- chapter 2 terms2011-10-19
- chapter 5 terms2011-10-19
- chapter 6 terms2011-10-19
- marketing research midterm2011-10-11
- chapter 8: primary data collection2011-07-19
- ch 14 personal selling and customer service2011-07-18
- lecture 3.30 - pricing 4 to be cont2011-07-17
- lecture 4.6 - price promotions2011-07-17
Classes (12)
Classes
- marketing 300
- marketing 305
- marketing 310
- marketing 335
- marketing 365
- marketing 415
- marketing 420
- marketing 425
- marketing 427
- marketing 460
- marketing 640
- marketing 999
Professors (23)
Professors
- antia (MKT 425)
- brachman (MKT 300)
- brachman (MKT 300)
- brachman (MKT 460)
- ebb (MKT 305)
- epp (MKT 305)
- heide (MKT 640)
- kasieta (MKT 310)
- krueger (MKT 415)
- lim (MKT 300)
- liu, qing (MKT 310)
- lukszys (MKT 365)
- lukszys (MKT 427)
- o'guinn (MKT 335)
- o'hern (MKT 420)
- peck (MKT 460)
- rademacher (MKT 305)
- rindflesch (MKT 365)
- schweidel (MKT 310)
- smith (MKT 300)
- tanner (MKT 415)
- thompson (MKT 305)
- zaballos (MKT 999)
Textbooks (12)
Textbooks
- Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
- Basic Marketing Research
- Concepts in Enterprise Resource Planning, Second Edition
- Consumer Behavior (8th Edition)
- Essentials of Marketing
- Essentials of Marketing
- Essentials of Marketing with Student CD
- Global Marketing: A Decision-Oriented Approach (4th Edition)
- Market-Based Management (5th Edition)
- Market-Based Management (6th Edition)
- Marketing Research with SPSS
- Principles of Marketing (13th Edition)