MKT 571 Complete Week 3 NEW
Check this A+ Guidelines at
For more classes visit
MKT 571 Complete Week 3 NEW
MKT 571 Week 3 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 3 DQ 2 NEW
Marketing Something New
Explain whether you would test market the following newly developed products prior to a full-market launch:
• Blueberry flavored milk
• Eyeglasses with mapping technology
What are the benefits and risks of performing test marketing to product developers or product managers?
MKT 571 Week 3 DQ 3 NEW
Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?
MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• Discuss your final target markets that are derived from your segmentation.
• Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded. The rubric is integrated into the class under grading. If you have any questions, please let me know.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW
Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).
What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.
Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
MKT 571 Week 3 Quiz NEW
1. Most new-product activities are devoted to
introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
2. Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Using brand symbols
Working with larger groups
Cultivating non-peak demand
5. Which of the following is most closely related with the organic growth of an organization?
Developing new products from within
Increasing productivity of employees
Acquiring a product or service brand
Increasing the operational profitability
6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
ease of use
7. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.
8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
10. The five product levels constitute a ________. At each level more customer value is added.
11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.
12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
13. Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.
14. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.
heterogeneous shopping good
15. Which of the following is the level at which the product’s primary characteristics operate?
16. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.
17. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
Pure tangible product
18. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.
key path scheduling
task scheduling planner
critical path scheduling
19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
strategic pay off
20. Which of the following steps will help service firms to increase their quality control?
Adopting differential pricing
Providing complementary services to customers
Cultivating non-peak demand
Standardizing the service performance process
21. Product-line analysis provides information for two key decision areas: product-line length and ________.
product need family