Which of the following is true of sales-target objectives?
A. In a new product category, a company tends to set low sales-target objectives.
B. Sales-target objectives are given more emphasis than communication objectives in a good marketing plan.
C. Sales-target objectives should not be impacted by recession.
D. Sales-target objectives are not influenced by government regulations.
E. In good economic times, a company may set ambitious sales-target objectives.
Find study materials for any course. Check these out:
Browse by school
Make your own