Persuasive Images CREATEDATE 1/17/08 10:13 AM - supermarkets average person: 2.2 times per week food ? arguably the biggest industry in the world have become very impersonal missing ability to barter, ability to interact lost notion of what is real and what is not use environmental rhetoric to influence your behavior space, lighting, music, walls maze: longer you stay in the store, the better placements of food: meat at the back: where they bring it in baking bread when you walk in: smell necessities around the outside specials at the end of the maze perspective by incongruity ? 2 dissimilar types of experiences, put them together to illuminate the truth; putting two incongruent things together to illuminate their differences ex. shoot out in grocery store in Arizona (Nicholas cage tries to steal diapers in a story) what?s happening now? Threats: restaurants, Wal-Mart, etc. The ?whole foods effect? More health foods, organics More upscale environment Retailment In-store restaurants and cafés In-store events In-store TV networks: narrowcasting Result: greater accessibility Separation of product from origin Ritualized communication and behavior - Institutional rhetoric ? communication program that an institution uses to inculcate its philosophy upon workers, customers, and products Northwestern ? embedded in the dorms, sports, and smarter students ( everywhere
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