1/14 ?Tuning In to Tune Out? ?The more you know, the more you see.? ? HuxleyNow more than ever, visuals are a key component of our everyday media experience.- To sense- To select- To perceive SENSATION IS NOT PERCEPTION - Just because we see something doesn?t mean we understand it. - Just because we hear something doesn?t mean we are listening. ?The goal of a visual communicator is to provide powerful pictures so that the viewer will remember their content.? ? Lester How much do we remember? OBJECTIVE: To see more acutely.OBSTACLE: Tune out.Unconscious of what we visually sense.Little concentrated seeing.Important to see the difference between:www.fredfrap.com and www.mediastorm.orgThis will make us better, more accurate visual communicators. As visual communicators we need to return to na´ve vision ? but not entirely. Tune out: One of our 5 senses registers a stimulus but it is short-circuited before it comes into our consciousness as a perception. Why tune out?- survival- focus attention
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