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The quantity of data that can be transmitted through a communication medium in a given amount of time.
Tim Berners Lee
high energy lab
invented the world wide web
22,000 above the earth
Father of the Internet
First spreadsheet for pc
Douglas Engelbart and William English invent the _______ at Stanford Research Institute
Universal Product Code
George Lauer, Raleigh
Son of Celeste Holm
first largescale digital electronic computer
Invented the type writer
By Remington Rand 1950
First commercially available computer
IBM system 360
1964 more colorful. most successful mainfraim ever made. there was more demand than the supply available.
wrote the "galactic network" of computer and became the head of the computer research program at ARAP
Arap packet switching
information stored and transmitted in discontinuous on/off pulses
information stored and transmitted in continuous stream
Orrey Analog PC
The first computer
Havard Mark 1
1st ever electric powered computer.
the leniage of starting computers
1st starting point
To support an argument, but the conclusion made by it is not supported by the analog due to the differences between the two objects
Hypothesis contrary to fact
Offering a poorly supported claim about what might have happened in the past or future if circumstances were different
Poisoning the Well
call opponent a liar before the other person has a chance to speak
Similarities between individuals reduce uncertainty
High levels of uncertainty decrease liking
Shared communication networks reduce uncertainty
common logical fallacies
Assume the truth of the whole will be true for the part. Over generalization
the assumption that because one event preceded another, the first event must be the cause of the second event
Sympathy Appeal (Sad commercials)
High levels of uncertainty leads to increases in information-seeking behavior
when uncertainty goes down, intimacy level goes up
High levels of uncertainty produce high rates of reciprocity
-more verbal communication leads to lower levels of uncertainty
More nonverbal affiliative expressiveness leads to less uncertainty
Marginalized people are less partial because people with subordinate have greater motivation the perspective of more powerful groups than vice versa.
Taking the role of another is a survival skill
Uncertainty reduction theory
The theory that people find uncertainty uncomfortable and so are motivated to use communication to reduce uncertainty.
creator standpoint theory
define roles-have limited perspective
A culture is not experienced identically by all members
Not all women have the same standpoint
View point perspective, outlook, position. Best ways to discover how the world works.
Leader in the study of muted group theory
men control power
men control forms of expression
women are discontinued in our society
masculine control of communication places them at tremendous disadvantage
Males and females are from different cultures; cross cultural communication
woman value "rapport talk"
focus on intimacy and connections.
Men focus on status and independence
Developed sex role inventory which includes many speech related items
people high on both scales Male and Female are called androgynous
Senta Tromel - Ploetz Feminist
If you leave out power, you don't understand talk. Men are used to dominating women, they won't give it to them.
Management function that identifies establishes and maintains mutually beneficial relationships between an organization and the public on whom it's success or failure depends on.
identified human needs and wants that delivers the products and services to satisfy these demands in exchange for something of value.
- apologies, indirect requests, tag questions, qualifiers, polite commands, precise color terms, absence of coarse language, speak less listen more
Differences between men and woman
communication are small.
(women are from south dakota, men are from north dakota)
controlled messages in the media
any unpaid form of nonpersonal presentation of ideas, goods, or services. uncontrolled
news release, press conference, special events
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