HACE 1110: Digital Storytelling Project The Dual-Self Model of Consumer Choice The digital storytelling project will consist of two separately graded assignments. Each assignment will count for a separate grade. The two components are 1. Rough draft written storyboard 2. Digital story A digital story is simply a combination of pictures with spoken words that tells a story. The story you will be telling will be an explanation, example, or discussion of a behavioral economics concept that we will be covering in class. Your target audience will be other college students. Assignment 1: Written storyboard - Example of the Dual Self Model You will submit a paper (hardcopy) with text and some description of the associated pictures (or video). These descriptions can be rough sketches or descriptions of pictures (video) that you are going to find or shoot, or the actual pictures themselves. The final digital story should generally be 15-30 PowerPoint slides or 30 seconds to 5 minutes of video, so plan your text accordingly. Example: Text: ?Today I will explain the difference between a gator? I?ll probably find some nasty looking picture on Google images Text: ?and a bulldog? Text: ?gators are mean, cold-blooded, reptiles? More vicious pictures from Google images Text: ?that will eat puppies and small children if given the chance? ? Assignment 2: Digital story - Example of the Dual Self Model You may complete this assignment as a PowerPoint document or as a video. To make a simple digital story video in Windows Movie Maker (1) save any pictures you want to use (e.g., right click on an internet picture and select ?save picture as?). (2) open Windows Movie Makers on a computer with a microphone (there are some in the MLC). (3) Click ?tools? then ?narrate timeline? (4) Click ?start narration? then read your text (or have someone else read your text), click ?stop narration?, save, and click ?done?. [Alternatively, you can add music rather than narration to the background] (3) Click import pictures and load the pictures you want into Movie Maker. Drag the pictures to the timeline at the bottom. (4) Expand or contract the pictures on the timeline to fit your audio. (5) Play the video to make sure you like it (6) Click ?save to my computer,? give it a name and send it to me via the ELC website assignment tab. [Please DO NOT mail to my uga.edu e-mail.] If the file is too large to post, you may bring it to class on the due date on a memory stick and I can upload it directly. There is a quick example showing you how to do some of this with photos at http://www.youtube.com/watch?v=2VChWeNN9pc You can also create your images as PowerPoint slides and convert those to a digital story as described here. http://www.youtube.com/watch?v=xZmOVt_BIAE You can also use video rather than still images if you choose. If you are having trouble with completing the video, please submit a PowerPoint-type document instead. Grading: The goal of the assignment is to give an explanation, example, or discussion of any example or concept related to the ?dual-self? model of consumer choice. You have enormous freedom on how you can to accomplish this goal. Your project could be a personal story, a friend?s story, a lecture, a description of one of the papers referenced in class, a spoof on a current film, song, or music video, a short film, a short play, a comic book, a documentary, or whatever. There are many different ways to earn a high grade in this section. You can receive a high grade because the digital story is entertaining OR detailed OR innovative OR research-based OR theoretically challenging OR it displays technical expertise OR it shows much time and effort was put in, and so forth. Note: Your PowerPoints or videos (both good and bad) may be shown in this and future classes, so don?t make anything you wouldn?t be proud of. Best in class: The person judged by the professor to have created the ?best in class? digital story (assignment 2) will receive an automatic 100% on the final exam. Your first digital storytelling assignment should somehow relate to the topic of the ?dual-self? model of consumer choice. Powerpoints will be grade out of 100 points. Videos will be graded out of 120 points. Due dates Assignment 1: Written storyboard ? Feb. 5 Assignment 2: Digital story ? Feb. 12 FACS
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