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) Long-run pricing decisions:
A) have a time horizon of less than one year
B) include adjusting product mix in a competitive environment
C) and short-run pricing decisions generally have the same relevant costs
D) use prices that include a reasonable return on investment
Short-term pricing decisions:
A) use costs that may be irrelevant for long-term pricing decisions
B) are more opportunistic
C) tend to decrease prices when demand is strong
D) have a time horizon of more than one year
The budget for a merchandiser differs from a budget for a manufacturer because:
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