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Which of the following represents an advantage enjoyed by Netflix over traditional video stores?
How is the collaborative filtering software used by Netflix advantageous to the firm?
_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.
Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit S.N.E.S. system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of:
Today’s job seekers are writing résumés with key words in mind, aware that the first cut is likely made by a database search program, not a human being.
Some of the radical changes brought about by new technologies include:
Yahoo! was started by _____ and _____.
Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:
A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.
The _____ Act is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.
According to the resource-based view of competitive advantage, if a firm is to maintain a sustainable competitive advantage, it must control a set of resources that have four critical characteristics. Which of the following is one of those characteristics?
Moving first pays off when the time lead is used to create:
Advantages related to a firm's size are referred to as:
Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of _____.
Operational effectiveness refers to:
Financial performance that consistently outperforms industry averages is known as:
New entrants to a market must ensure that the value they offer exceeds the incumbents' value in addition to any perceived:
Which of the following is one of Porter's five forces?
The paths through which products or services get to customers are known as _____.
Dell has traditionally focused on streamlining its supply chain to cut manufacturing costs. However, competitors have started replicating Dell's technique, thereby cutting into Dell's market share. The model followed by Dell is an example of:
Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant position when customers migrated to Microsoft's Internet Explorer Web browser, which was easy to install and had no significant differences in terms of usability. This example serves to illustrate that:
The patent system is often considered to be unfairly stacked against startups because:
According to Porter, strategy is fundamentally about being _____.
Zara store staff gain as much as three hours in prime selling time to assist customers at stores. Which of Zara's practices is instrumental in these time savings?
Personal digital assistants are:
Which of the following factors is considered key to Zara's ability to maintain a winning business formula?
In retail in general and fashion in particular, having _____ is considered the kiss of death.
What benefit can firms expect to gain by using contract manufacturers?
_____ are critical for capturing sales data, and are usually linked to inventory systems to subtract out any sold items.
Which of the following is one of the potential financial vulnerabilities that Zara could be exposed to?
High-end fashion house Prada's experiment of implementing the latest technology in its flagship store failed because:
A value chain is a set of:
Contract manufacturers are widely criticized because:
Zara's IT expenditure is low by fashion industry standards and is also highly effective. Which of the following makes this possible?
_____ represents an integrated solution that combines hardware, software, data, procedures, and the people who interact with and are impacted by the system.
The PDAs used by Zara staff are linked to the store's point-of-sale system which shows:
How does Zara differ from its competitors in converting ideas into products?
ROI is a term used to represent:
Zara's clothing lines are designed:
The term operations is used to represent:
_____ involves outsourcing production to third-party firms.
What implications do rising fuel costs have on Zara's operating model?
Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm's operations. Which of the following is one of the measures taken by firms to hedge such risks?
As the world's largest chain of coffee houses, Starbucks sources most of its raw materials such as coffee beans and vegetables from suppliers owned by it. It also holds equal or majority stakes in most of the foreign direct investment it carries out in other countries to set up franchisee coffee shops. Based on this information, Starbucks can be said to be:
Zara holds a competitive advantage over its rivals in spite of:
_____ are small chip-based tags that wirelessly emit a unique identifying code for the item that they are attached to.
_____ is a non-profit organization that shares audit information on contract manufacturers among members of the apparel industry and other industries.
According to an independent study, Zara books some 85 percent of its products at full price compared to the industry average markdown ratio of 50 percent. This is made possible by:
Zara is susceptible to any disruption in northern Spain because:
Zara has one of the lowest advertising budgets in the fashion industry. _____ is one of the factors responsible for this.
Zara's production costs could rise at higher rates than its competitors because its costs are pegged to the _____.
Which of the following activities is a part of operations?
Zara's staff members regularly collect data from customers at its stores. This data is used to:
A firm is said to be vertically integrated if:
At Zara, clothes are ironed in advance and packed on hangers, with security and price tags affixed. This system means that employees in Zara stores simply move items from shipping box to store racks, spending most of their time on:
Dell's fall in market share due to rivals copying its value chain is cited as a precedent for Zara. However, which of the following factors suggests that Zara's value chain might be more difficult to copy?
At traditional brick and mortar retailers, _____ is the biggest constraint limiting a firm's ability to offer customers what they want when they want it.
How does Cinematch offer Netflix additional operational advantages?
Netflix has used the long tail to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from these ties with Netflix?
One of the benefits of disintermediation in the video industry is that:
_____ refers to removing an organization from a firm's distribution channel.
Studios have granted Blockbuster distribution terms that enable it to distribute DVDs the day they release. The objective behind this move is to:
Priceline.com is a company and a commercial website that helps users obtain discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services by its suppliers to its customers. People can directly access a complete array of schedules and fares. This process has, to a great extent, eliminated the travel agency as a middle man. This is an example of:
Churn rate is a term that refers to the:
Collaborative filtering is a classification of software that:
What solution has Netflix come up with to address the need to deliver content to customers? televisions?
With the entry of Wal-Mart and Blockbuster into the DVD-by-mail market, Netflix was forced to:
A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one.
During Netflix's high-growth period, the DVD-by mail business enjoyed lower marketing costs due to the:
The practice of windowing involves:
Netflix gets the lowest possible postal rates for first-class mail delivery because:
An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:
One of the implications of the price elasticity of technology products is that:
_____ is a nonvolatile, chip-based storage, often used in mobile phones, cameras, and MP3 players.
Which of the following problems is least likely to be solved through grid computing?
E-waste is particularly difficult to address because of:
Price elasticity refers to the:
_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.
_____ is a variation of chip design, where signals are sent via light rather than electricity.
Which of the following statements about multicore processors is true?
Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law?
The third wave of computing was characterized by the introduction of:
Which of the following statements is a valid reason for chip manufacturers carrying minimal inventory?
A(n) _____ is a product that allows a firm to tap into the complementary products, data, or user base of another product or service.
American Express, a credit card firm, provides services to consumers that include plastic cards, individual accounts, and phone-based customer service. It also provides merchants with services, such as terminals for authorizing transactions and procedures for submitting charges. Based on the above facts, American Express is said to be in a _____ market.
The video game business is said to be a two-sided market. Customers buy a video game console largely based on the number of really great games available for the system. Software developers write games based on:
Staying power refers to the:
Network effects occur when:
_____ are products or services that add additional value to the primary product or service that makes up a network.
Which of the following products or services is not subject to network effects?
A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.
Amazon.com publishes guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications and Web sites that can send Amazon orders. These guidelines are called: