- University of Wisconsin - Madison
- Design Studies
- Design Studies 120
- Art Nouveau
-popular among the middle & upper class
-quickly spread throughout Europe
-short lived and considered to opulent
-elaborate handcrafting, therefore not suitable for mass production and impractical
-the followers of the style shared Morris's belief in guilds but not in his rejection of the machine
-break with past styles and formulas
-pursuit of unified style in which everything echoes
-materials refined with applied ornamentation
-very decorative and highly stylized
-two-dimensional design with fluid and asymmetrical arrangement
-bold lettering, a new fonts, a flat surface pattern & curvilinear line
-simplified abstractions of natural elements
-peacock feathers, swans, irises, lilies, leek, columbine-blossoms, anything that has a droopy quality
-abstraction of nature: adaptation of the flowing tendrils of an octopus, seaweed in water, or a woman's hair
-more access to education
-women portrayed with flowing & exaggerated hair, stylized features and erotic line
-often combined with nature suggesting both purity and evil
-Femme Fatale-biblical figures and ancient mythology provided models
-integrate art into everyday life
1897-formed by Vienna artist
-Anton Migaldi-no such thing as a straight line in nature
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