Proximity - not enough, need to be exposed, mere exposure effect - more exposed wer are the more likely we are to like it. Similarity - opposites rarely attract, more attitudes we share, more likely to find them attractive. Reciprocity - will often like people that also like us. Physical appearance - Men: eyes then butt. Women: butt then face. Facial features - symmetry, averageness increase attractiveness. "Birds of a feather flock together"
compared to people around you. If you are near someone who is attractive you will look more attractive, but can have the opposite effect
"What's beautiful is good" stereotype
when people assume physical attractiveness is associated with other desirable traits
the tendency to choose as partners those who are a match in attractiveness and other qualities
Mere exposure effect
The tendency for the frequency of exposure to a stimulus to increase liking. Even if we do not realize we have seen it before.
why is similarity so attractive?
1. it's reinforcing because they share our beliefs 2. we think they will like us 3. it's enjoyable because they share out similar interests 4. because they share out interests, we're more likely to meet