Batman Batman #1 (Spring 1940) Batman: before Burton DC Comic 1939 in Detective Comics #27 1940 Batman 1943 newspaper strip Adaptations 1943 & 1949 Columbia serials (B movies) Radio Batman live-action TV series 1966-1968 The Batman/Superman Hour animated series 1968-69 The New Adventures of Batman 1977 Batman (1943 film serial) Adam West and Burt Ward as Batman and Robin in Batman (ABC 1966-1968) The New Adventures of Bat Man (1977) The Dark Knight Returns (1986) political economy pe of media: media as products of capitalist industry ?impact of corporate structure on the content of cultural production? ERM (49) Warner Communications Inc. (WCI) DC Comics, acquired 1971 Motion pictures (WB) Music Video Pay cable + PPV TV stations Hwd blockbuster creative content presold property budget upscaled genre special effects stars x-promo series/sequel Hwd blockbuster release pattern summertime saturation ad + promo ?back end? $$ (video/TV) blockbusters: made to exploit ?the potential profitability of a wide range of products.? (ERM 49) ?the potential profitability of a wide range of products.? bb ? intertextual text = movie intertexts = other texts that reference the text Recycling: maximize revenue from expenditure soundtracks videos sequels ?the potential for repackaging and recycling become criteria for judging proposed projects? (ERM 52) audience: kids (esp boys) ?the kid in everyone? also, fans Batman spinoffs novel comic soundtrack Prince album ?Batdance? video TV Batman spinoffs ?The interpenetration of the music, film, print, and video industries does not arise in response to demand from movie goers, record buyers, or comics subscribers. Rather, this interpenetration is orchestrated by the conglomerate in its search for more profitable and cost-efficient ways to manufacture culture.? (ERM 56) ?externals? promotion licensing advertising incl: toys magazines posters t-shirts games These intertexts: ?a rich and often contradictory set of understandings and visions about justice and corruption in America? (ERM 59) old + new campy + grim cartoon + live action 50th anniversary game (1989) Trading cards (1989) Trading cards (1989) Batmobile (1989) ?No business means no show and doing business means constructing shows according to business needs.? (ERM 62)
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