A ____ estimates how much of a product and/or service will be purchased within a market over a defined period of time.
A firm's marketing mix consists of ____ activities. product,
pricing, promotion, and distribution
Adopting a consumer-oriented marketing philosophy is most consistent with
eventually achieving long-term market success.
All of the following variables would be classified as demographic except for
Creators Plus, a modest-size manufacturer of quality crafts, expends considerable resources to ensure that its products are created in the most efficient manner. According to the owner, distribution and promotion are secondary considerations to managing an expedient production process. Creators Plus subscribes to the ____ marketing philosophy.
Every day, associates of Sewell Motors, a Dallas-based auto retailer, strive to exceed the company's expectations of treating the customer as its number one priority. Every action, policy, and ultimate sale is conducted professionally, with consumers' needs in mind. Sewell Motors subscribes to the ____ marketing philosophy.