derivative work (Imitative of the work of another person, but clearly cites the source material as inspiration/basis. Retains equity of original author, work, and brand. Often includes translations. Ex.) Little Women, Invictus, Precious. (Novel, interviews, unfinished screenplays)
One of media executive’s appeals to advertisers (in response to narrowcasting). Can deliver your desired audience w/o making you pay for audiences you don’t want. Problem with this is that you can blanket, but it may not actually work.
Our audiences love us so much that your ads will mean more to them!
ability to/process of pooling knowledge & comparing notes w/others toward a common goal. Decentralizes knowledge & meaning production. Ex.) Reddit, Lostpedia, Youtube, Wikipedia, shout-outs.
Can be sold/transferred. Included in contracts (commission, performance) Owners can determine WHO may adapt the work, perform the work, benefit financially etc.
~ideally, Balance between protecting owners right to benefit and users’ rights to use the copyrighted material.
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